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From the conceptual design of an ephemeral space like UnRoom to the material transformation of a permanent one like COLAB. 2024 has reaffirmed our commitment to design, culminating in the prestigious Spanish National Design Award.
With each project, we’ve learned that envisioning the future requires respecting and reinterpreting the past. And that beauty doesn’t always demand ornamentation but rather authenticity.
Our participation in Milan left no one indifferent, with a stand that defied the traditional bases expected in a visually and aesthetically product display. With UnRoom, we asked ourselves a crucial question: how can we create an impactful space using fewer resources? This reflection led us to a non-constructive approach, making the radical and intentional decision to minimize material use to its bare essentials. After all, it was an ephemeral space.
Challenging aesthetic conventions always opens debate and speculation about the decision behind such radical proposals. Our goal was simple: to ignite conversations about design’s role in society and the environmental impact of our decisions.
Celia Victoria
