Ceramic decor colors and materials
Like the changing seasons, trends evolve, shaping how consumers interact with their spaces and the products they buy. As environmental awareness among consumers continues to grow, an increasing segment of customers seek more sustainable and durable products that are neither mass-produced nor commoditized, but rather unique or small-lot products.
Individuality and craftsmanship matter in this landscape. For those consumers who entertain at home, this group often invests in high-quality serving pieces that reflect their personal style. This trend aligns with the appeal of Vibrantz’s earthenware colors and stoneware glazes. These coatings enable the creation of artisanal ceramics and embody the earthy, textural qualities desired by many customers.
Reactive glazes offer beauty in the unpredictable
Reactive glazes transform ceramic surfaces through natural chemical reactions during firing. Influenced by factors such as temperature, composition, and firing cycles, these glazes create unpredictable, one-of-a-kind effects. This elevates stoneware and earthenware into functional art. Reactive glazes make tableware that is imperfect by design. While reactive glazes are not uniform like screen-printed colors, Vibrantz has refined the process and materials to deliver captivating results, including:
- Depth and dimension: Colors and textures create a rich, dynamic appearance
- Earthy and dramatic aesthetics: Subtle elemental effects or bold contrasts, depending on the formula
- Bespoke results: Organic, irregular finishes with slight variations that distinguish each piece
“Our team and reactive glazes share a rare quality: Both are full of character, blending reliability with delightful spontaneity.”
–Francisco Jordao, Fine ceramics sales manager
Exploring potential reactive glaze outcomes and options
| Finish types | – Transparent or opaque – Glossy or matte – Vibrant or neutral tones | |
| Surface effects | – Crazing: Fine crack patterns on the glaze surface – Crawling: Glaze retracts during firing, leaving exposed areas – Crystalline formulations: Intricate patterns formed during cooling | |
| Firing impact | – Chemical composition and firing temperature influence different outcomes – Firing cycle (time and temperature curve) affects both the color and texture | |
| Application methods | – Dipping: Provides even coverage and layering possibilities – Pouring: Creates flowing, organic effects – Spraying: Allows for subtle gradients and blending | |
| Texture enhancements | – On textured surfaces, the glaze will gather unevenly and produce diverse colors and textures – Larger particles can create speckled effects or textured areas | |
| Customization with additives | – Color stains: Add chromium, iron or cobalt to create various hues – Glaze composition: Changing the flux, glass formers and stabilizers will alter the final look |
Crafting the customer journey with care
Nestled in the heart of a global stoneware hub, our Aveiro, Portugal, plant and office are home to our dedicated earthenware team. Here, creativity, technical expertise and a genuine passion for craftmanship converge to bring customer ideas to life.
The journey begins with a conversation, an opportunity to deeply understand your design goals and preferences. From there, we curate our showroom to inspire collaboration and spark new ideas. Next, our skilled team moves to the lab, where we transform your vision into world-class, tailor-made solutions. At every step, we are dedicated to providing an experience as dynamic and distinctive as the reactive glazes we create.
Explore our latest offerings and contact us to learn more today.
Paints and coatings
Every year, leading forecasting groups, colorant producers and paint suppliers pave the way for consumer trends across industries like fashion, interior design and packaging and set the tone for the upcoming year through color-of-the-year predictions. Vibrantz’s Color Solutions team is no exception, unveiling a global Color of the Year each winter as part of our commitment to anticipating market trends across diverse applications of color in the paints, coatings and thermoset plastics industries.
This December, we proudly announced our 2025 Color of the Year, “Cherry Glaze,” a warm and inviting red that exudes energy and a sense of strength and determination. This vivid shade immediately draws attention, enveloping spaces with warmth while inspiring confidence. As red is one of the most prominent colors in the visible spectrum, “Cherry Glaze” enables impactful color and design across myriad applications.
The psychology of color and its relevance to design trends
Our Color of the Year selection is more than just a shade that stands out—it represents the essence of a global mood and attitude. Chosen through a combination of in-depth research and analysis, “Cherry Glaze” reflects the psychological undercurrents of our collective culture. Colors are not only aesthetically appealing but also have profound emotional impacts. This year’s selection exemplifies a color that symbolizes determination, passion and vitality as we approach 2025.
In selecting “Cherry Glaze,” we also see a color that will inspire designers, creators and consumers worldwide to incorporate its bold, invigorating hue into their own projects. Whether applied in home interiors, industrial design or fashion, this color will carry an energetic, optimistic message that transcends geographic boundaries.
A color for the times
“Cherry Glaze” is designed to inspire confidence, create memorable impressions and infuse energy to spaces and products.
- RGB: 160,60,79
- Hex: #A03C4F
- Fan deck and code: NCS 2070-R10B
Cherry Glaze” brings a dynamic yet adaptable touch to design palettes, seamlessly enhancing applications like architectural paints, industrial coatings or thermoset plastics. Its rich tone elevates spaces and products, making them radiate energy and command attention in a competitive landscape.
Cherry Glaze is an invigorating hue that symbolizes strength, energy, and forward momentum as we embrace the possibilities of a new year. The selection of our Color of the Year reflects careful analysis and creativity, showcasing Vibrantz’s dedication to delivering innovative, high-performing, and eco-conscious color solutions that inspire and energize the world around us.” – Barry Misquitta, president of Color Solutions at Vibrantz
A global celebration of color
At Vibrantz, we take pride in our global approach to color. We know that color is a universal language that transcends borders, which is why we’ve developed complementary Color of the Year palettes for key regions, including North America, Latin America, Europe, and Asia Pacific. Each of these regional palettes features “Cherry Glaze” at its core, surrounded by complementary hues that reflect regional design preferences and cultural nuances. These palettes highlight Vibrantz’s ability to tailor color solutions to diverse markets, demonstrating our commitment to global innovation and our role as a leader in the science of color.
How we choose a Color of the Year
As a leading global colorants supplier, Vibrantz is committed to staying ahead of market trends. Our expert teams are immersed in the world of color every day, providing custom color matches, technical support, product recommendations and robust colorant databases for customers.
The selection of our Color of the Year is an extensive process rooted in research, analysis and collaboration. By examining global cultural shifts, consumer behavior, and design trends across industries, we identify a color that resonates universally. Our team also delves into the psychology of color, exploring its emotional impact and how it shapes design on a global scale. This thoughtful approach ensures the chosen hue captures both current trends and the deeper emotional pulse of society.
Partner with our color science experts
Our global teams work globally with customers to create tailored solutions that enhance their competitive edge. By assessing customers’ current color space and recommending the best colorant ranges, Vibrantz helps bring innovative and eco-conscious designs to life.
Infuse your designs, products and spaces with the energy of “Cherry Glaze.” Discover its potential to inspire bold statements in 2025 by visiting vibrantz.com.
Glass, Packaging
First impressions are crucial. Our brains are hardwired to quickly assess and make judgements based on appearances, influencing our permanent perceptions of a product’s quality, desirability and value. Consumer research reveals that 70% of shoppers make purchasing decisions based primarily on packaging. This means that design elements, such as the color of a glass beverage bottle, can play a decisive role in a product’s success or failure in the market.
