We are pleased to announce four strategic promotions to our Executive Leadership Team (ELT). These appointments underscore Ebiquity’s commitment to driving client success and shareholder value through Effective and Responsible Advertising (ERA). These leaders bring a wealth of experience, innovative thinking, and a shared dedication to delivering transformative outcomes for clients in an ever-evolving media landscape.
- Mark Gay: Group Chief Operating Officer
- Michelle Morgado: Managing Director, UK & Ireland
- Peter Hanford: Chief Revenue Officer
- Candice Grant: Head of Executive Operations
Ruben Schreurs, Group CEO:
These appointments reflect Ebiquity’s commitment to investing in exceptional talent to drive client success and shareholder value. I’m confident that this enhanced team will help us achieve our mission of creating a better, more effective, and more responsible media world – together.
Ruben Schreurs, Group CEO
Meet the Leaders
Mark Gay, Group Chief Operating Officer
Mark Gay brings over 25 years of experience in media consultancy, with a career dedicated to client success and innovation. As one of the pioneers of Ebiquity’s Global Client Partner program, Mark has consistently delivered value for the company’s largest clients, developing connected solutions that leverage Ebiquity’s expertise across media management, measurement, advanced analytics, and tech advisory. His long-standing client relationships and strategic vision have been vital to Ebiquity’s growth.
In his new role as Group Chief Operating Officer, Mark will focus on embedding client-centricity across the organization. He will work to enhance operational efficiency, foster a culture of collaboration, and ensure that every initiative aligns with delivering exceptional client experiences. By eliminating inefficiencies and maximizing talent potential, Mark aims to unlock value for both clients and the business.
Mark said:
I could not be more excited to start the latest chapter of my Ebiquity career. Having the opportunity to work across our entire network and service range to ensure that at every turn we maximise the client experience of working with Ebiquity, and therefore the value that we deliver to those we work for, is the best way imaginable for me to utilise all my skills and experience to serve and enable this brilliant organisation.
Mark Gay, Group Chief Operating Officer
Michelle Morgado, Managing Director, UK & Ireland
With over 20 years of experience in media leadership, Michelle Morgado has established a reputation for innovation and delivering exceptional results. Her contributions include spearheading Ebiquity’s Streaming TV solution, a key offering that has enhanced the company’s ability to help clients navigate the rapidly changing media environment. Michelle’s deep understanding of the industry and ability to build high-performing teams have been pivotal in shaping Ebiquity’s success in the UK and Ireland.
In her expanded role, Michelle will drive strategic growth, oversee client engagement, and strengthen Ebiquity’s position in these critical markets. Her leadership will focus on empowering teams, fostering collaboration, and ensuring clients achieve measurable outcomes from their media investments.
Michelle said:
I’m honoured to join Ebiquity’s Executive Leadership Team, taking on this expanded role while continuing to lead the UK and Ireland markets. I’m passionate about our mission and values, particularly our focus on Effective and Responsible Advertising, which reflects our commitment to making a meaningful impact. These are exciting times for Ebiquity, and I look forward to working closely with colleagues across the business to drive growth, foster collaboration, and deliver exceptional results for our clients.
Michelle Morgado, Managing Director, UK & Ireland
Peter Hanford, Chief Revenue Officer
Peter Hanford is a seasoned business development leader with extensive experience in the digital media ecosystem. Throughout his career, he has worked with global advertisers such as Expedia, Uber, Disney, and Mars, delivering impactful outcomes and building strong client relationships. His expertise in leveraging innovation and insights has made him a driving force in winning high-profile projects and supporting brands in a dynamic media landscape.
As Chief Revenue Officer, Peter will lead Ebiquity’s growth strategy by optimizing sales performance, marketing demand generation, and commercial initiatives across the group. Working closely with regional leaders and the solutions team, Peter aims to ensure the company exceeds revenue and EBIT goals while delivering superior value to clients.
Peter said:
I’m very excited to take on the role of Chief Revenue Officer, and I’m looking forward to leveraging my skills and experience to serve our clients and build better business outcomes. I am committed to Effective and Responsible Advertising and to our shared determination to create a better media world together.
Peter Hanford, Chief Revenue Officer
Candice Grant, Head of Executive Operations
With nearly two decades of experience supporting senior leaders, Candice Grant has been instrumental in enhancing organizational efficiency and driving operational excellence at Ebiquity. Her expertise in stakeholder management and process improvement has streamlined executive operations and created value for the leadership team. Her innovative approach and collaborative mindset have been key in shaping a forward-thinking executive operations function.
In her new role as Head of Executive Operations, Candice will lead a team dedicated to optimizing workflows, driving key initiatives, and bridging strategy with execution. By harnessing technology and fostering cross-functional alignment, she will ensure the seamless execution of priorities and enhance productivity across the executive team.
Candice said:
I’m thrilled to take on the newly created role of Head of Executive Operations at Ebiquity and to lead the formation of the Executive Operations Team. Together, we will focus on streamlining processes, enhancing efficiency, and providing innovative support to the leadership team, ensuring that we continue to deliver excellence across the business.
Candice Grant, Head of Executive Operations
About Ebiquity
Ebiquity is the world leader in media investment analysis, providing brands with unparalleled insights and expertise to optimise their media strategies. With decades of experience in media auditing and advisory, Ebiquity empowers businesses to make data-driven decisions that maximise return on investment (ROI) while driving sustainable business growth. Our commitment to innovation and transparency helps clients achieve both sustained business growth and environmental responsibility.
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