Demistifying AI in Media Planning & Buying - Ebiquity

The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’. 

Navigating the complexities of AI in media requires clarity, compliance, and collaboration. Ebiquity’s AI Catalogue is designed to close critical knowledge gaps, offering actionable insights into Adtech and Martech systems. It empowers brands to adopt AI responsibly in media planning and buying while addressing legal risks under the EU AI Act. By leveraging the AI Catalogue, brands can align with the Act’s requirements, identify and mitigate risks tied to prohibited AI practices, and ensure technical transparency for regulatory compliance. Equip your teams with the tools to foster ethical AI usage, streamline media operations, and strengthen collaboration with legal teams.