NEW YORK, March 7, 2024 /PRNewswire/ -- Klarna [https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=354677952&u=http%3A%2F%2Fwww.klarna.com%2F&a=Klarna], the AI powered global payments provider and shopping assistant, today announced its significant sustainability achievements from the past year. In 2023, saw a significant uptick in the use of its features that provide consumers with information about the sustainability efforts of merchants and promote conscious shopping, contributing to 4.75 million purchases from more conscious brands. A standout achievement was the 150% year-over-year increase in the usage of Klarna's CO2e Emissions Tracker, highlighting a shift towards more conscious consumer behavior. In addition, the company saw a 25% reduction in its greenhouse gas (GHG) emissions and has to date committed $24.5 million to planet health initiatives.
These environmental and social contributions underscore the company's continued commitment to addressing environmental sustainability, focusing on reducing its carbon footprint and promoting conscious consumption among its vast network of 150 million consumers and 550,000 retail partners worldwide.
Klarna's 2023 sustainability highlights include:
-- Driving 4.75 million conscious purchases through tech innovation: In
2023, Klarna introduced a number of advancements to its products and
services that furthered its mission of empowering its 150 million
consumers with information to make more conscious purchasing decisions.
Klarna's CO2e Emissions Tracker
[https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=2011716493&u=https%3A%2
F%2Fwww.klarna.com%2Fus%2Fklarna-app%2Femissions-tracker%2F&a=CO2e+Emiss
ions+Tracker], which was updated to include expanded insights for over
170 million products, drew in 460,000 monthly users--a 150% jump from
the previous year. Additionally, new features including sustainability
search filters in Klarna's intelligent search & compare feature
[https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=4198176797&u=https%3A%2
F%2Fwww.klarna.com%2Fus%2F&a=search+%26+compare+feature], a resell
[https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=1473249963&u=https%3A%2
F%2Fwww.klarna.com%2Finternational%2Fpress%2Fklarna-spotlight-spring-23-
new-ai-powered-personalized-shopping-feed-and-innovations-for-consumers-
and-retailers%2F&a=resell+]feature in the Klarna app, conscious brands
ratings
[https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=3321516921&u=https%3A%2
F%2Fwww.klarna.com%2Finternational%2Fsustainability%2Fconsciousbadges%2F
&a=conscious%C2%A0brands+ratings] displaying brands' sustainability
achievements, as well as an online sustainability hub
[https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=966798653&u=https%3A%2F
%2Fwww.klarna.com%2Fus%2Fsustainability%2F&a=sustainability+hub],
contributed to Klarna customers making 4.75 million purchases from
brands recognized for their sustainability efforts.
-- Enabling thousands of consumers to contribute to planet health: In 2023,
Klarna introduced a donations feature
[https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=3885714932&u=https%3A%2
F%2Fwww.klarna.com%2Finternational%2Fpress%2Fklarna-unveils-new-tools-en
abling-consumers-to-shop-more-consciously-and-take-climate-action%2F&a=a
+donations+feature] for US shoppers as part of its commitment to planet
health with a focus on climate, people, and biodiversity. This feature
allows shoppers to add a $1 donation to their purchases using the
interest-free Pay in 4 service at participating retailers, with
donations supporting the WRLD Foundation's work towards achieving UN
Sustainable Development goals. In just 7 months since its June 2023
launch, the initiative has received a powerful response with over
193,000 consumers contributing to date, raising over USD $200K total.
-- Achieving 25% GHG reduction: Klarna has made significant progress in
cutting its greenhouse gas (GHG) emissions, achieving a 25% reduction in
its overall absolute carbon footprint in 2023 compared to the previous
year, with a 66% decrease in scope 1 and 2 emissions and a 39% reduction
in carbon intensity. These figures represent significant strides towards
Klarna's 2030 goal of halving carbon intensity from a 2019 baseline.
-- Committing $24.5M to planet health initiatives: Since its pledge in
April 2021, Klarna has dedicated 1% from each of its funding rounds to
planet health initiatives via its Give One initiative
[https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=950823191&u=https%3A%2F
%2Fwww.klarna.com%2Fassets%2Fsites%2F2%2F2023%2F03%2F31085902%2FGive-One
-progress-report_22-23_final.pdf&a=Give+One+initiative]. This commitment
resulted in a total contribution of USD $24.5 million by the end of
2023, supporting over 50 organizations worldwide in regions including
North America, South America, Africa, Europe, and Asia. Notable
achievements from this support included the planting of 3.4 million
trees to restore and reforest important ecosystems and 900,000 hectares
(approx. 2.2 million acres) of habitat across the globe seeing positive
impact through organizations backed by Klarna.
"At Klarna, we're dedicated to accelerating commerce in a way that also takes into account the environmental challenges our world faces. We've set ambitious internal sustainability goals and, as a global payments and shopping assistant with 150 million consumers and 550,000 retail partners, recognize our extensive influence beyond mere operations. This understanding drives our commitment to developing and promoting tools and services for more mindful, conscious consumption," said Alexander Farsan, Head of Climate and Environment, Klarna. "We're proud of Klarna's 2023 accomplishments, including the significant updates to our CO2e tracker, which experienced a 150% year-over-year increase in users, our notable reduction in GHG emissions, and $24.5 million contributed to environmental initiatives to date, and look forward to continuing to make a positive impact in 2024."
In recognition of its efforts, Klarna was named the Most Sustainable Bank in Sweden 2023 by the Sustainable Brand Index [https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=3481680357&u=https%3A%2F%2Fwww.sb-insight.com%2Fsbi-sweden&a=Sustainable+Brand+Index] and received several other accolades throughout the year including being awarded the Most Disruptive Global Climate Action Initiative in the CSR Excellence Awards [https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=1197708114&u=https%3A%2F%2Fwww.thebusinessconcept.com%2Fwinners%2Fklarna%2F&a=CSR+Excellence+Awards], and receiving a finalist position in the Reuters Responsible Business Awards within the Net Zero Transition Award category.
More information on Klarna's 2023 achievements can be found in its latest ESG report [https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=1968332746&u=https%3A%2F%2Fassets.ctfassets.net%2F4pxjo1vaz7xk%2F1yvKZI4Ld45kTmOpwEVLlu%2F770756d21533bdcd183b08baebdb151f%2FEN_Klarna_ESG_Report_2023__1_.pdf&a=latest+ESG+report] and further details on its sustainability initiatives are available at www.klarna.com/sustainability [https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=3162065984&u=http%3A%2F%2Fwww.klarna.com%2Fsustainability&a=www.klarna.com%2Fsustainability].
About Klarna
Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2.5 million transactions per day, Klarna's fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online and in-store, empowering consumers to shop smarter with greater confidence and convenience. More than 550,000 global retailers integrate Klarna's innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy's, Ikea, Expedia Group, Nike and Airbnb.
The company became the first fintech to join The Climate Pledge and Race to Zero campaign, and makes annual financial contributions to high-impact climate projects, including carbon removal, reforestation and forest protection, and emission reduction projects. For more information, visit Klarna.com [https://c212.net/c/link/?t=0&l=en&o=4110061-1&h=3625905876&u=https%3A%2F%2Fwww.klarna.com%2F&a=Klarna.com].
Press Contact
Adaline Colton
+1 (614) 429-9125
press@klarna.com [mailto:press@klarna.com]
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