Acoustic is a platform that offers email and mobile marketing tools for B2C brands.
Its products — Acoustic Campaign, Acoustic Connect, DemandTec, and Tealeaf — help teams manage customer data, analyze campaign performance, and drive customer engagement across email, mobile push, SMS, and WhatsApp.
Despite its versatility, Acoustic has some shortcomings. Specifically, some of the products can be difficult to navigate due to UI complexity. Larger teams might also find Acoustic lacking in areas like advanced website personalization, customer support, reporting, and channel versatility.
That’s why in this guide, we’ve gathered the eight best Acoustic alternatives and organized them into two categories:
- Omnichannel customer engagement platforms — Insider, Braze, MoEngage, Adobe, and Salesforce. These are suitable for midsized and enterprise teams looking for a more versatile platform with broader channel selection, advanced personalization capabilities, and reliable customer support.
- Email and SMS customer engagement platforms — Keap, Mailchimp, and Constant Contact. These are ideal for smaller businesses that need a more cost-effective solution that still offers customer engagement tools for email and SMS, as well as drag-and-drop editors, segmentation, and premade templates.
We’ll start this guide with Insider — our omnichannel customer engagement platform that fuels journey orchestration across 12+ channels, delivers experiences as unique as each customer, and offers the fastest return on investment (ROI). If you’re interested in learning more, visit our website.
Omnichannel customer engagement platforms for midsized and enterprise teams
These platforms let businesses engage customers across channels like email, push notifications, SMS, WhatsApp, web, and in-app messaging.
They have personalization, automation, and workflow tools for creating tailored campaigns that respond in real time to customer actions or lifecycle stages. They also let teams unify their customer data, segment audiences, and analyze campaign performance — all from one place.
This makes them a better fit for large organizations looking for a more versatile platform with channels and capabilities that Acoustic doesn’t offer.
Insider
Insider is our AI-native omnichannel experience and customer engagement platform. It helps over 1200+ high-growth and enterprise brands like Toyota, Puma, GAP, Samsung, and Coca-Cola:
- Unify customer data from different sources — like CRMs, CMSs, email tools, analytics platforms, and more — and create 360-degree customer views.
- Use that unified data to deliver personalized experiences across all customer touchpoints — including their websites, mobile apps, email, push notifications SMS, WhatsApp, and other channels.
- Reach customers where they are by building seamless omnichannel journeys across 12+ channels with a simple drag-and-drop editor and prebuilt templates for different channels, industries, and use cases.
- Make the most out of their marketing efforts and budget by consolidating their martech stack and personalizing all touchpoints to drive higher engagement, conversion rates, and revenue.
- And much more.
Note: Click here for a direct comparison of Acoustic Campaign and Insider.
Our platform also offers the fastest return on investment (ROI) and is a leader across product categories like customer data platforms (CDPs), personalization engines, omnichannel marketing platforms, and more.
Here are five of the biggest benefits Insider offers as an alternative to Acoustic (and many other omnichannel engagement platforms).
#1 Partner with a world-class customer success team
As we said, Acoustic’s product can be difficult to set up and manage correctly. This is also true for other omnichannel platforms, which is why it’s crucial to partner with an experienced customer success team through the onboarding, deployment, and management processes.
Insider is an enterprise-grade solution with 1200+ employees over six continents. That lets our teams deliver fast customer service regardless of where you’re located. Plus, all our support teams work in-house, so you don’t have to work with third-party agencies or system integrators.
Our experts guide and assist you through every stage and process, including:
- Setup, migration, and deployment: Our teams ensure you deploy Insider as fast as possible at no extra setup cost. They help you involve the right commercial and technical stakeholders in the process. They also migrate any automated flows or campaigns from different solutions (like Acoustic), so you don’t have to build them from scratch.
- Strategy development and implementation: The growth managers can look at your analytics and customer behavioral data before kick-off. That way, they can give you actionable tactics that can drive results as fast as possible. Plus, they continuously help you analyze results and optimize campaign performance while you’re using Insider.
- Problem resolution: Any questions or issues are quickly resolved by experts deeply familiar with the Insider platform, your marketing goals, and challenges.
Put simply, our best-in-class customer support is among the biggest benefits teams experience when working with us.
In short, our support teams, alongside the plethora of pre-made templates for all channels and different use cases, make it incredibly easy to build, automate, and optimize omnichannel campaigns with Insider. That’s why customers rank Insider as the best solution when it comes to ease of use, ease of setup, quality of support, and time-to-value.
#2 Access more channels and personalization tools
Insider offers unmatched channel breadth, so you can reach and engage customers on their favourite touchpoints — whether that’s your website and mobile app or communication channels like email, SMS, WhatsApp, Facebook Messenger, and more.
Our platform ensures you can make the most out of your efforts by personalizing the entire customer experience across these touchpoints. For example, here are some elements and channels you can personalize with our platform:Web and mobile app product recommendations: You can tap into a plethora of recommendation strategies — like location-based bestsellers, frequently purchased together, or new arrivals — and even have our AI mix and match different ones to achieve optimal results. Avon used our AI-driven product recommendations to achieve a 78% increase in conversions.
- Site search results: Eureka is our AI-powered site search and merchandising tool that recommends relevant products based on past and predicted user behavior. You can use it to improve conversion rates, reduce bounce rates, and increase average order value (AOV) by ensuring all visitors find what they’re looking for as fast as possible.
- Emails: You can easily add personalized elements like customers’ names, birthdays, or cart items in each email to increase open and clickthrough rates. You can also expand your product recommendations inside each email and even use AMP to let users browse items, answer questions, and make reservations without leaving your emails.
- Messaging channel communications: Our platform lets you use a plethora of messaging channels — including SMS, WhatsApp, Facebook Messenger, Instagram, and more — to send transactional updates, price drop alerts, back-in-stock alerts, and event reminders. You can also have AI-powered, two-way conversations at scale to market, sell, and answer customers’ questions quickly.
- Push notifications: You can leverage all sorts of web and mobile app push notifications — like recurring, carousels, cart reminders, in-stock alerts, and more — to drive engagement and revenue in a cost-effective way. Marks & Spencer used our web push notifications to achieve a 15.1% cart recovery rate, which is 353x higher than the industry average.
- Online ads: Thanks to our integrations, you can easily build segments with Insider and target them via Google, Facebook, Instagram, and TikTok ads. For example, you can show retargeting ads to users who have completed a specific event (e.g., add-to-cart) and have a high likelihood of purchasing. Pierre Cardin used this strategy to reduce their cost per acquisition by 67.95%.
For more details on this topic, refer to our guide: How to achieve personalization at scale.
#3 Overcome data silos and streamline marketing operations
The ability to deliver highly personalized content, messages, and product recommendations across all channels is only possible through reliable customer data. Insider helps you bring that data from different sources into a single convenient database with an enterprise CDP.
Our CDP can aggregate data from any online or offline source — including customer relationship management systems (CRMs), content management systems (CMSs), APIs, analytics platforms, point-of-sale devices, customer service tools, other CDPs, and more. Note: You can find a complete list of our premade connectors for popular tools and platforms in our Integration Hub.
The CDP uses this unified data to create 360-degree customer views that give you everything you need to create personalized marketing campaigns. This includes insights like:
- Previous purchases and browsing histories.
- Reachability and interactions across different channels like email, SMS, or WhatsApp.
- AI-powered predictive marketing characteristics, such as likelihood to purchase, likelihood to engage on a channel, discount affinity, and much more.
Plus, having all customer data unified in one place makes it much faster and easier to launch effective campaigns because you don’t have to jump between d
