Building & Construction
Brick has long been synonymous with tradition—think chimneys, roads and exposed brick walls. In its classic red hue, brick represents warmth, stability and durability. Brick lasts and despite competition from trendy materials like concrete, metal, stone and wood, brick remains as relevant as ever.
Today, brick is being reinvented with recycled materials, bright colors, unique textures and bold shapes. Our team of experts lead modern brick design through innovative additives and custom application techniques. From cities to suburbs, Vibrantz’s brick colorants create contemporary styles that prove this age-old material remains timeless.
Vibrantz is giving brick new life
Like the work of forecasting groups in fashion or interior design, our clay colorant team stays attuned to shifts and consumer trends within the building materials market. Each year our team conducts extensive research to establish a comprehensive brick color forecast. The forecast combines input from internal engineers, color scientists, commercial sales representatives and construction material trends. Using this data, we develop concept boards that incorporate our existing color library and 16 new colors.
The future is in full color
The 2025-2026 forecast highlights a vibrant cerulean blue, pairing it with touches of green, muted yellows, beiges and rich reds and oranges. This surprising palette may make you question if vivid colors are practical for the building materials market. This is by design.
The forecast aims to create a buzz around new and unexpected combinations. It also promotes our unique application methods that can create the appearance of movement, texture, contrast and other visual effects on brick surfaces. It encourages customers to harness the power of color chemistry and to benefit from the collective expertise that Vibrantz brings to market.
It is important to recognize that you are not limited to the color of your raw materials. You can differentiate your products and stand out from competitors by using different color solutions. Just because a blue is very bold, it does not mean that it cannot belong in a brick color palette.”
– Rob Simpson, Product Development Engineer
Synergistic team collaborations at Vibrantz
As dedicated stewards of the brick industry, we strive to unlock new potential in the field. We continuously explore new opportunities to drive innovation. Each year, we exhibit at the Clemson Brick Forum, reinforcing our commitment to the industry’s economic success. This year, our Advanced Materials and Performance Coatings teams showcased Vibrantz’s Coverinks™ for structural ceramics and our latest through-the-body and surface colorant technology.
The forum and forecast also fostered a collaboration between Vibrantz’s Color Solutions and Advanced Materials teams. By combining our expertise in pigment technologies and color science, we deliver even greater value through our unmatched color solutions.
Lay the foundation for success with our clay materials team
Our clay materials team is passionate about making our customers’ jobs easier. We work closely with you to tailor formulas to meet your specific production needs. With a focus on quality and consistency, we provide solutions that ensure superior products and make your customer experience seamless. To learn more about the 2025-2026 brick color forecast or other Vibrantz color trend promotions, contact your local sales representative or explore more our of products.
Paints and coatings
Every year, leading forecasting groups, colorant producers and paint suppliers pave the way for consumer trends across industries like fashion, interior design and packaging and set the tone for the upcoming year through color-of-the-year predictions. Vibrantz’s Color Solutions team is no exception, unveiling a global Color of the Year each winter as part of our commitment to anticipating market trends across diverse applications of color in the paints, coatings and thermoset plastics industries.
This December, we proudly announced our 2025 Color of the Year, “Cherry Glaze,” a warm and inviting red that exudes energy and a sense of strength and determination. This vivid shade immediately draws attention, enveloping spaces with warmth while inspiring confidence. As red is one of the most prominent colors in the visible spectrum, “Cherry Glaze” enables impactful color and design across myriad applications.
The psychology of color and its relevance to design trends
Our Color of the Year selection is more than just a shade that stands out—it represents the essence of a global mood and attitude. Chosen through a combination of in-depth research and analysis, “Cherry Glaze” reflects the psychological undercurrents of our collective culture. Colors are not only aesthetically appealing but also have profound emotional impacts. This year’s selection exemplifies a color that symbolizes determination, passion and vitality as we approach 2025.
In selecting “Cherry Glaze,” we also see a color that will inspire designers, creators and consumers worldwide to incorporate its bold, invigorating hue into their own projects. Whether applied in home interiors, industrial design or fashion, this color will carry an energetic, optimistic message that transcends geographic boundaries.
A color for the times
“Cherry Glaze” is designed to inspire confidence, create memorable impressions and infuse energy to spaces and products.
- RGB: 160,60,79
- Hex: #A03C4F
- Fan deck and code: NCS 2070-R10B
Cherry Glaze is an invigorating hue that symbolizes strength, energy, and forward momentum as we embrace the possibilities of a new year. The selection of our Color of the Year reflects careful analysis and creativity, showcasing Vibrantz’s dedication to delivering innovative, high-performing, and eco-conscious color solutions that inspire and energize the world around us.
A global celebration of color
At Vibrantz, we take pride in our global approach to color. We know that color is a universal language that transcends borders, which is why we’ve developed complementary Color of the Year palettes for key regions, including North America, Latin America, Europe, and Asia Pacific. Each of these regional palettes features “Cherry Glaze” at its core, surrounded by complementary hues that reflect regional design preferences and cultural nuances. These palettes highlight Vibrantz’s ability to tailor color solutions to diverse markets, demonstrating our commitment to global innovation and our role as a leader in the science of color.
How we choose a Color of the Year
As a leading global colorants supplier, Vibrantz is committed to staying ahead of market trends. Our expert teams are immersed in the world of color every day, providing custom color matches, technical support, product recommendations and robust colorant databases for customers.
The selection of our Color of the Year is an extensive process rooted in research, analysis and collaboration. By examining global cultural shifts, consumer behavior, and design trends across industries, we identify a color that resonates universally. Our team also delves into the psychology of color, exploring its emotional impact and how it shapes design on a global scale. This thoughtful approach ensures the chosen hue captures both current trends and the deeper emotional pulse of society.
Partner with our color science experts
Our global teams work globally with customers to create tailored solutions that enhance their competitive edge. By assessing customers’ current color space and recommending the best colorant ranges, Vibrantz helps bring innovative and eco-conscious designs to life.
Infuse your designs, products and spaces with the energy of “Cherry Glaze.” Discover its potential to inspire bold statements in 2025 by visiting vibrantz.com.
Glass, Packaging
First impressions are crucial. Our brains are hardwired to quickly assess and make judgements based on appearances, influencing our permanent perceptions of a product’s quality, desirability and value. Consumer research reveals that 70% of shoppers make purchasing decisions based primarily on packaging. This means that design elements, such as the color of a glass beverage bottle, can play a decisive role in a product’s success or failure in the market.
The psychological power of color in packaging
Color is a silent yet powerful communicator. Research indicates that 75% of quick judgements about consumer products are influenced by color. Color evokes memories and emotions, shaping our perceptions and influencing purchasing decisions. For example, a black wine bottle signals luxury and sophistication, while a cobalt blue bottle conveys calm sophistication. On crowded shelves, the color of the glass can help tell a brand’s story and set it apart from the competition.