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A design lab for the bold and the curious.
We created CUPRA’s Hyper Configurator, a digital playground where users co-create their own DarkRebel. From web to VR, the experience brings together radical aesthetics and performance inspiration into an immersive journey built around exploration and choice.
The journey is avatar led and built with simple progression mechanics that unlock new interactions as you advance. It also expanded into room scale VR, turning configuration into a physical, hands on experience.
Julio Obelleiro
