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Structured across the month of May, the campaign unfolds in two phases, combining storytelling, education, and community activation.
The “More Than HD” pillar focuses on awareness, offering an honest and human look at what living with Huntington’s Disease really means. Through personal stories and lived experiences, the campaign moves beyond clinical definitions to present the full reality of individuals and families affected by HD.
The “Be Part of It” pillar shifts from awareness to action. It invites the HD community to take part by volunteering with HD associations.
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