For the UK rankings, PRovoke notes: “FleishmanHillard’s UK business is making a clear, unapologetic bet: that scale still matters in communications, but only if it is matched by transformation.” The ranking continues: “the Omnicom agency has spent the past 18 months rebuilding momentum and sharpening its proposition around a more integrated, future-facing model. The tone is notably more direct than in previous years, with a clear internal view that the traditional big agency model is not obsolete, but it does need to evolve quickly to stay relevant.”
For their rankings of the 60 Best Agencies in Europe, PRovoke notes that “FleishmanHillard’s Continental European business reflects a consultancy model built for complexity, combining deep corporate affairs expertise with an increasing focus on brand impact, data and integrated communications across markets.”