The global food and beverage industry is entering a new era—one where speed, precision, and depth of insight define competitive advantage. Today, Mattson, North America’s leading food and beverage innovation firm, announces the global launch of MattsonIQ™, a free to use, purpose-built AI platform that redefines how professionals access and apply food intelligence.
Developed from more than three years of applied AI innovation and refined through an exclusive partnership with the Culinary Institute of America, MattsonIQ™ introduces a new standard for the industry. With a single prompt, it delivers structured, expert-level insights across ingredients, cuisines, and nutrition - enabling food scientists, chefs, product developers, and strategists to move from questions to insights in seconds. In an industry long constrained by fragmented information and slow research cycles, MattsonIQ™ transforms insights into an always-on, real-time capability.
Steve Gundrum, Chief AI Officer:
“We didn’t set out to build another AI tool - we wanted to enhance food industry insights: access to useful, expert-level knowledge when you need it. MattsonIQ™ is the result. It reflects years of hands-on application of AI in real client work, and it delivers a level of depth, structure, and relevance that off the shelf AI tools can’t match.”
Justin Shimek, CEO & Chairman:
“MattsonIQ™ represents a step change in how innovation happens in our industry. When you put high-quality intelligence into the hands of every professional, you fundamentally change the speed and quality of decision-making. Our goal is simple: make world-class food knowledge accessible to anyone who wants to create what’s next.”
MattsonIQ™ Newsletter
Stay at the forefront of AI-driven innovation in the food and beverage industry.
The MattsonIQ™ Newsletter is designed for professionals who want to learn how to fully leverage AI to transform their work. Subscribers receive practical guidance on how to use MattsonIQ™ effectively, along with Mattson’s latest thinking on AI best practices drawn from real-world application in food innovation.
In addition, subscribers gain access to our exclusive “Insights for Innovation” series, featuring high-impact presentations on evolving consumer behaviors, emerging food trends, and the key forces shaping the future of the industry. These insights are designed to inform strategy, inspire new product development, and help you stay ahead of change.
To become a subscriber, simply send an email to mattsonIQ@mattsonco.com with a request to be added to the MattsonIQ™ Newsletter.
How to access MattsonIQ
Using any ChatGPT account (even a free account) you’ll be able to “get smart, fast” using MattsonIQ. Simply CLICK HERE and you’re in! Then, with even a one-word prompt, you’ll be able to generate deep insights into any kind of ingredient, cuisines and nutrition.
Join us at our Chicago office the morning of May 18th, the same week as the National Restaurant Association show, to learn more about MattsonIQ™ from our innovation experts with live demos and real-world applications. If you'd like to attend the event to experience MattsonIQ live, reach out to NRARequest@MattsonCo.com. Note: registration is limited.
About Mattson
Founded in 1977, Mattson is the country’s most experienced independent developer of new foods and beverages. With deep roots in innovation strategy, concept development, food science, culinary arts, consumer insights, and now the application of AI to all aspects of innovation, Mattson helps all types of companies from start-ups to leading brands create the future of food. Since 2022, Mattson has pioneered the use of custom generative AI tools such as ProtoThink AI to accelerate innovation and enrich creativity for clients and our internal teams alike.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260507183408/en/
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