Paiday, the payroll management platform purpose-built for Canadian accounting and bookkeeping firms, and NumaTrack, an AI-native payroll infrastructure company, today announced they are merging to form Nooma: a unified, intelligent payroll platform designed exclusively for accounting professionals who manage payroll at scale.
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Paiday & NumaTrack are now Nooma. Payroll built for accounting firms.
The merger creates the most comprehensive firm-first payroll solution in the Canadian market, combining Paiday's established network of accounting firms, its widely adopted Hub and Payroll products, and its deep understanding of how firms actually deliver payroll services, with NumaTrack's AI-native architecture, unified data layer, and advanced workflow automation capabilities.
The Problem Nooma Was Built to Solve
Canadian accounting and bookkeeping firms have long managed payroll under conditions that legacy platforms were never designed to support. Firms routinely manage payroll across multiple disconnected systems including Wagepoint, ADP, QBO Payroll, PowerPay, and Payworks simultaneously, with no single place to track status, deadlines, scope, or exceptions across their full client base.
The result is a service line defined by manual workarounds, compliance exposure, margin erosion, and unsustainable operational complexity. According to internal research conducted by Paiday, firms are often managing multiple payroll products at once, with high manual effort, disconnected workflows, and painful switching costs.
Rachel Fisch, CEO, Nooma: “Accounting firms have been delivering expert payroll work with tools built for their clients, not for them. That gap has always been the problem we set out to close. Nooma is what closing it actually looks like.”
Why NumaTrack changes the story
Paiday was built around the accounting firm workflow: helping firms centralize payroll visibility, manage client deadlines, and deliver payroll as a professional service line.
NumaTrack brings the broader workforce infrastructure around that workflow, including HR, time tracking, scheduling, time off, employee data, and AI-native automation.
The merger brings together two sides of the same problem. Business owners need a better way to manage their teams and the workforce data that feeds payroll. Accounting firms need a better way to manage the payroll responsibility that depends on that data.
Nooma connects those two sides into one platform built for firms and the clients they support.
As part of the merger, NumaTrack founder Hugh Saffar joins Rachel Fisch and Brian Clare on the Nooma founding team. Hugh brings deep product and engineering experience in Canadian HR and payroll software, including senior engineering leadership experience at Humi, one of Canada’s best-known HR and payroll platforms.
That background is central to Nooma’s product direction. The goal is not simply to add more features around payroll, but to build the infrastructure that connects payroll, HR, time, scheduling, time off, employee workflows, and accountant visibility into one intelligent platform.
Hugh Saffar, CPO/CTO, Nooma: “Most payroll problems actually start long before payroll. They start with disconnected systems, missing context, manual workflows, and data living in five different places. What excites me about Nooma is the opportunity to finally connect workforce operations and payroll into one intelligent platform built for how firms and businesses actually work.”
What Nooma Delivers
Nooma launches as a four-in-one solution for accounting firm payroll operations, covering:
Unified Payroll Hub: A firm-level dashboard consolidating every client payroll, giving teams complete visibility into pay runs, deadlines, approvals, scope changes, and exceptions across their entire book of business.
AI-Native Payroll Engine: Powered by intelligent automation, Nooma handles deadline management, remittances, year-round reconciling, and compliance monitoring proactively, reducing the manual burden on payroll staff and flagging issues before they become costly errors.
HR and Time Integration: Payroll, time tracking, and HR managed together in a single environment, removing the need for firms and their clients to operate across fragmented point solutions.
Compliance by Design: Province-specific statutory requirements, termination payouts, vacation accruals, and CRA remittances are automated and audit-ready by default, protecting firms and their clients from costly errors and PIER reviews.
Brian Clare, COO/CFO, Nooma: “The infrastructure to build this has only recently come together. Open APIs, AI that can act on plain-language instructions, and a real shortage of payroll expertise in the market all at the same time. We built Nooma for exactly this moment.”
A Market at an Inflection Point
The announcement arrives as the payroll category undergoes significant structural change. Over the past twelve months, major financial institutions have moved aggressively into the payroll space: Mercury acquired Central to expand into payroll and benefits, ATB launched ATB Payroll powered by NMBR, National Bank named Payworks as its exclusive Canadian payroll partner, and U.S. Bank embedded payroll directly into its banking experience through Gusto.
Industry observers note that payroll is rapidly transitioning from a transactional administrative function to a strategic control point within the small business financial stack, creating both urgency and opportunity for the accounting firms that sit at the centre of that relationship.
Nooma's founding thesis is that the accounting firm, not the bank or the employer, is the natural home for that control layer in Canada. The platform is designed to make payroll the most defensible, recurring, and profitable service line in an accounting firm's practice.
Continuity for Existing Paiday Customers
Existing Paiday customers will experience no immediate disruption to their Hub or Payroll products. The transition to Nooma is designed to expand capability progressively, with the firm-first workflows and integrations customers rely on remaining fully operational throughout.
Further product announcements, including details of the Nooma roadmap and transition timeline, will be made in the coming months.
About Nooma
Nooma is Canada's AI-native payroll platform for accounting and bookkeeping firms. Built on the merger of Paiday and NumaTrack, Nooma gives firms one place to centralise, manage, and automate payroll across every client and every platform. Nooma is firm-first by design: built for the professionals who run payroll at scale, not the employers who simply need it done.
For more information, visit noomahq.com
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Rachel Fisch
rf@noomahq.com
