“The opportunity is connecting your brand with both the history and the future of America and showing the rich heritage of your own company,” said Joseph. “What’s very interesting about it is the 250th is going to be happening at the national level, the state level and also the community level. That’s a unique chance for a brand to connect with very different sets of audiences. It’s a tremendous opportunity.”
Joseph says that the unit, which assembles teams of specialists built around data and custom tools, also provides guidance on just how brands should enter the conversation, if at all. “I think the level of participation should probably be commensurate with your connection to either the history or the future of America. Like anything, your brand equity and your own audiences for your brand or your company should guide the level of participation.”
Joseph’s top tip for brands considering entering the America 250 conversation is to find your unique, authentic connection to the celebration. “If you’re just trying to participate just to become a part of the celebration and to try to riff off of it to gain benefit from it without an authentic connection, I believe that consumers and stakeholders will see through that right away.”
Joseph says that July 4th is just the start of a brand’s involvement with the semiquincentennial. “The event isn’t going to start and stop on the 250th birthday. It’s going to continue likely for a full year, so our clients are going to want to know how to stay involved, how to continue to participate, and the best way to do that is through intelligence. Joseph says that always-on audience insights and a newsletter will continue throughout the year.
FleishmanHillard’s America 250 Unit will provide clients with a full suite of capabilities, including:
- Strategic counsel on positioning, narrative development, and stakeholder engagement
- Risk assessment and scenario planning for reputational and political sensitivities
- Partnerships and alignment with official and unofficial America 250 organizations
- Earned media strategy and collaboration with leading publishers, media platforms, and influencers
- Executive visibility and thought leadership programming tied to the milestone
- Always-on intelligence and audience insights through a dedicated America 250 client newsletter and briefings
See what else is happening
You might also like
-
Expertise
Your Employees Are Disengaged. Listening Isn’t Enough. Follow-Through Is.
May 7, 2026
-
Expertise
The AI Readiness Gap Series: Why Normalization Is the Most Skipped, and Most Essential, Phase of AI Adoption
April 30, 2026
-
Expertise
Live from the PRWeek Sports Conference: A Team-First Approach to Communications
April 28, 2026
-
Expertise
How to Shape a Brand’s AI Visibility in 2026: Six Moves for Communications Teams
April 28, 2026
-
Expertise
A Corporate Communications Evolution: Strategies for the Agentic Age
April 22, 2026
-
Expertise
Navigating the UPF Definition Landscape: Are You Prepared?
April 21, 2026
-
Expertise
Why Trust is the Real Competitive Advantage in Ag Tech
April 2, 2026
-
Expertise
Notes From the Road: RSA Conference 2026 Edition
April 1, 2026
-
Expertise
Why Your AI Rollout Is Stalling (And What Actually Moves the Needle)
March 25, 2026
