New and Notable in Monterey County in 2025: Openings and Celebrations

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From Hotel Developments to Culinary Delights and Cultural Milestones, Discover What's Ahead in this Coastal Enclave

MONTEREY, Calif., Jan. 7, 2025 /PRNewswire/ -- Monterey County [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2848051315&u=https%3A%2F%2Fwww.seemonterey.com%2F&a=Monterey+County] is poised for an exciting year ahead with a series of new accommodations, dining experiences and significant anniversaries that highlight the region's rich heritage and vibrant culture. As the community welcomes fresh hospitality options like the upcoming Kimpton Hotel in Pacific Grove and the recently opened Monterey Beach Hotel, visitors can also indulge in an array of culinary offerings from local favorites. Additionally, 2025 marks a year of celebration, including landmark anniversaries for the Carmel Bach Festival and other cultural icons, ensuring that both locals and visitors can enjoy the best of what this beautiful region has to offer.

"Monterey County's spirit of exploration and authenticity shines through in every new opening and milestone," said Rob O'Keefe, President and CEO of See Monterey. "With expanded accommodations, unique culinary additions and landmark celebrations, this year promises countless opportunities for visitors to immerse themselves in the rich culture and beauty of our destination. Monterey County continues to inspire travelers to linger, discover and connect on a deeper level."

Accommodations & Hotel Experiences
Exciting new lodging options across Monterey County provide travelers with a diverse selection of stylish and distinctive accommodations. From luxurious hotels to charming boutique inns, each property reflects the region's unique character and natural beauty.

    --  Kimpton
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=973539561&u=https%3A%2F
        %2Fwww.ihg.com%2Fkimptonhotels%2Fhotels%2Fus%2Fen%2Freservation&a=Kimpto
        n] (Pacific Grove) | Opening Late 2025The upcoming Kimpton Hotel in the
        heart of quaint Pacific Grove will bring a new level of hospitality to
        the area, featuring stylish accommodations and unique amenities that
        reflect the charm of Monterey County.
    --  Fisherman's Cove Inn
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=1313632437&u=https%3A%2
        F%2Fwww.fishermanscoveinn.com%2F&a=Fisherman%27s+Cove+Inn] (Monterey) |
        Opened Fall 2024Newly opened Fisherman's Cove Inn offers new amenities
        like K-Cup makers, hair dryers and luxury custom bath products, with a
        full room makeover set to debut in the winter of 2025.
    --  Monterey Beach Hotel
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3246406169&u=https%3A%2
        F%2Fwww.montereybeach.com%2F&a=Monterey+Beach+Hotel] (Monterey) | Opened
        August 2024Monterey Beach Hotel, Monterey's only beachfront property and
        now part of Marriott's Tribute Portfolio, has reopened after a major
        renovation and rebrand from Monterey Tides, featuring 192 guest rooms,
        oceanfront dining at The Lantern Room, private beach access,
        complimentary e-bikes and a heated outdoor pool.
    --  Stilwell Hotel
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=50463739&u=https%3A%2F%
        2Fwww.larkhotels.com%2Fhotels%2Fstilwell-hotel&a=Stilwell+Hotel]
        (Carmel-by-the-Sea) | Opened May 2024Carmel-by-the-Sea's newest luxury
        retreat, Stilwell Hotel offers a relaxed, beach-inspired environment in
        the heart of the village, featuring 42 meticulously designed guest rooms
        and thoughtfully curated public spaces that enhance the boutique
        experience.
    --  Monterey Hostel
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2485761958&u=https%3A%2
        F%2Fmontereyhostel.com%2F&a=Monterey+Hostel] (Monterey) | Opened March
        2024 Monterey Hostel, a nonprofit lodging provider, has undergone a
        complete interior renovation, offering eco-friendly accommodations with
        private family rooms, wheelchair-accessible guest rooms and a new
        outdoor deck, all while utilizing energy-efficient systems to reduce
        environmental impact.
    --  Alila Ventana New Programming
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2505587498&u=https%3A%2
        F%2Fwww.alilaventanaexperiences.com%2F&a=Alila+Ventana+New+Programming]:
        Alila Moments & Experiences will imprint the soul with new,
        awe-inspiring programming that allows visitors to experience the
        destination in a whole new light, including Tea & Tarot Cards,
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3507965957&u=https%3A%2
        F%2Fwww.hyattexperiences.com%2Falila-hotels-and-resorts%2Fsjcal%23!%2Fe%
        2Ftea-and-tarot-492bb5a3%2F&a=Tea+%26+Tarot+Cards%2C] Nature's Nectar
        Infusions
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=1846696586&u=https%3A%2
        F%2Fwww.hyattexperiences.com%2Falila-hotels-and-resorts%2Fsjcal%23!%2Fe%
        2Fnature-s-nectar-infusions-dd716e7b%2F&a=Nature%27s+Nectar+Infusions]
        and Trail Run Fun
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=1570929049&u=https%3A%2
        F%2Fwww.hyattexperiences.com%2Falila-hotels-and-resorts%2Fsjcal%23!%2Fe%
        2Ftrail-run-fun-1ad175fa%2F&a=Trail+Run+Fun].

Dining & Experiences
New dining experiences offer visitors a wide range of culinary options that celebrate the bounty of seafood from Monterey Bay, the fresh produce of Salinas Valley's lush landscape and the exceptional wines of the region.

    --  Tira Nanza Wines
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3210049954&u=https%3A%2
        F%2Ftirananza.com%2F&a=Tira+Nanza+Wines] (Carmel-by-the-Sea) | Opening
        Early 2025This celebrated local winery known for its handcrafted wines
        from family-owned organic vineyards is set to open a charming tasting
        room in Carmel-by-the-Sea.
    --  El Charrito
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3723487186&u=https%3A%2
        F%2Fwww.elcharrito.com%2F&a=El+Charrito] (Marina) | Opening Late 2025The
        beloved Salinas-born burrito spot known for its homemade flour
        tortillas, will open its third outpost in Marina Promenade Shopping
        Center.
    --  Wildflower Experience
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=682270243&u=https%3A%2F
        %2Fwww.wildflowerexperience.com%2F&a=Wildflower+Experience] (Bradley) |
        Returning May 2025The Wildflower Experience makes its highly anticipated
        return after a six-year hiatus, offering a full weekend festival
        featuring live entertainment, wine tasting, beer garden, race clinics
        with top professionals, movie nights under the stars, campfire antics
        and more - all set against the backdrop of California's Central Coast.
    --  Pop & Hiss
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3754956431&u=https%3A%2
        F%2Fwww.popandhiss.net%2F&a=Pop+%26+Hiss] (Pacific Grove) | Opened
        October 2024A newly opened bar and record shop in Pacific Grove offers a
        unique blend of live music, craft cocktails and vinyl shopping, creating
        a vibrant, retro-inspired social hub for music lovers.
    --  Nico's Ice Cream
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=373685675&u=https%3A%2F
        %2Fnicosicecream.com%2F&a=Nico%27s+Ice+Cream] (Monterey) | Opened
        September 2024Blending real fruit with creamy vanilla ice cream using an
        imported machine from New Zealand, this beloved Portland ice cream shop
        has expanded to Monterey's iconic Cannery Row.
    --  Brewjee Coffee Co
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2644576821&u=https%3A%2
        F%2Fwww.brewjeecoffeeco.com%2F&a=Brewjee+Coffee+Co] (Salinas) | Opened
        September 2024Expanded from a mobile cart to a storefront in bustling
        downtown Salinas, Brewjee Coffee Co offers craft coffee and pastries in
        a welcoming brick-and-mortar space.
    --  Maido Sushi Cafe
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3227927586&u=https%3A%2
        F%2Fwww.maidosushicafe.com%2F&a=Maido+Sushi+Cafe] (Marina) | Opened
        September 2024The family-owned business offers fresh Japanese to-go
        meals, snacks and drinks in a welcoming atmosphere.
    --  Piccolo (Monterey) | Opened September 2024Piccolo on Cannery Row offers
        an approachable menu featuring panini, fresh salads and hearty soups,
        making it a perfect spot for a satisfying meal on the coastline.
    --  Hops & Fog Brewing Co.
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=1746881750&u=https%3A%2
        F%2Fwww.hopsandfog.beer%2Fabout-hops-and-fog&a=Hops+%26+Fog+Brewing+Co.]
        (Pacific Grove) | Opened August 2024Marking the town's first brewery
        since it became wet in 1969, Hops & Fog features a unique selection of
        craft beers and artisan food in a vibrant, community-focused space that
        showcases local artistry.
    --  Otto's Bread Company
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3035912402&u=https%3A%2
        F%2Fwww.instagram.com%2Fottosbread%2F%3Fhl%3Den&a=Otto%27s+Bread+Company
        ] (Salinas) | Opened August 2024Otto Kramm has opened his first shop in
        downtown Salinas offering an array of sourdough bread loaves, dinner
        rolls and pretzels, along with pastries and hot food.
    --  Carmel Valley Creamery
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=4079564149&u=https%3A%2
        F%2Fwww.carmelvalleycreameryco.com%2F&a=Carmel+Valley+Creamery] (Carmel
        Valley) | Opened July 2024Located in the heart of rustic Carmel Valley,
        the micro-creamery, coffee shop and mini épicerie features artisan
        cheese made on-site.
    --  Congo Go! Cafe
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3869846439&u=https%3A%2
        F%2Fcongogobobacafe.com%2F&a=Congo+Go!+Cafe] (Seaside) | Opened June
        2024The new concept serves Southeast Asian-inspired boba drinks and a
        variety of small and big bites, including crab puffs and furikake fries.
    --  Rising Phoenix Taproom (King City) | Opened July 2024The locally owned
        craft beer destination on Broadway Street in King City offers a curated
        selection of local and regional beers on tap, along with a spacious
        outdoor area.
    --  The Village
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2757007463&u=https%3A%2
        F%2Fwww.thevillagebigsur.com%2F&a=The+Village] (Big Sur) | Opened in
        July 2024The Village is a dynamic concept featuring a restaurant, yoga
        studio, event space and a provisions market, offering a unique blend of
        wellness, dining and community experiences in the heart of Big Sur.

        --  Solstice
            [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=4049987230&u=https%
            3A%2F%2Fwww.thevillagebigsur.com%2Frestaurant&a=Solstice]: Located
            in The Village and helmed by Chef Tim Eelman, Solstice offers
            expertly executed, wood-fired fare spotlighting local produce and
            seafood from Monterey Bay, with a vibrant weekend brunch and dinner
            tasting menu that celebrates the region's finest ingredients.
        --  Bodega
            [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=48843068&u=https%3A
            %2F%2Fwww.thevillagebigsur.com%2Fbodega&a=Bodega]: The coffee and
            juice bar offers a delightful selection of espresso, tea,
            cold-pressed juices, pastries and tartines.

Awards & Milestones
Monterey County celebrates prestigious culinary accolades and landmark anniversaries of cherished institutions, highlighting the vibrant spirit and rich cultural heritage the region is known for.

    --  Aubergine
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=4132028097&u=https%3A%2
        F%2Fauberginecarmel.com%2F&a=Aubergine] Receives Second Michelin StarIn
        2024, Aubergine in Carmel-by-the-Sea was awarded its second Michelin
        star, making it the only two-starred restaurant between the San
        Francisco Bay Area and Los Angeles. The accolade is a testament to its
        skillful, ingredient-driven cuisine that artfully celebrates the bounty
        of the Monterey region.
    --  50th Anniversary of Alila Ventana Big Sur
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3229728507&u=https%3A%2
        F%2Fwww.ventanabigsur.com%2F&a=Alila+Ventana+Big+Sur]In 2025, Alila
        Ventana Big Sur will celebrate its 50th anniversary, marking half a
        century as an iconic luxury retreat that embraces the natural beauty and
        serenity of the Big Sur coastline.
    --  John Steinbeck's Novel AnniversariesMonterey celebrates two literary
        milestones: the 80th anniversary of John Steinbeck's iconic novel
        "Cannery Row" and the 90th anniversary of "Tortilla Flat," both
        capturing the rich cultural and historical tapestry of the region.
    --  Old Fisherman's Wharf's
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=307589359&u=https%3A%2F
        %2Fwww.montereywharf.com%2F&a=Old+Fisherman%27s+Wharf%27s] 180(th)
        BirthdayMonterey's Old Fisherman's Wharf will celebrate its 180th
        birthday, honoring its rich history as a vibrant fishing hub and a
        cherished destination for locals and visitors alike.
    --  Carmel Bach Festival's
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=134186448&u=https%3A%2F
        %2Fbachfestival.org%2F&a=Carmel+Bach+Festival%27s] 90(th)
        AnniversaryCarmel Bach Festival will celebrate its 90th anniversary this
        year, continuing its legacy as one of the oldest music festivals in the
        United States and honoring the works of Johann Sebastian Bach through
        world-class classical music performances.
    --  Hawthorne Gallery's
        [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2110855211&u=https%3A%2
        F%2Fwww.hawthornegallery.com%2F&a=Hawthorne+Gallery%27s] 30(th)
        AnniversaryBig Sur's Hawthorne Gallery will celebrate its 30th
        anniversary, honoring three decades of showcasing exceptional art and
        supporting local artists in the breathtaking coastal landscape of Big
        Sur.

See Monterey is leading the way in travel innovation with the launch of its new website and its integration of Mindtrip's [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2996903468&u=https%3A%2F%2Fmindtrip.ai%2F&a=Mindtrip%27s] cutting-edge AI technology. This integration enables visitors to create personalized trip plans and itineraries complete with photos, maps, reviews and booking options. The groundbreaking partnership with Mindtrip will transform the travel planning experience with its data-driven platform, allowing SeeMonterey.com to seamlessly connect with and support local businesses, hotels, restaurants and activities throughout the county to harness a true insider experience that is tailor-made.

For more information, visit SeeMonterey.com [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=1362817184&u=https%3A%2F%2Fwww.seemonterey.com%2F&a=SeeMonterey.com]. To download high-resolution images, visit our media gallery [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=27056086&u=https%3A%2F%2Fapp.shift.io%2Freview%2F672514bb7a252a61f773b14f&a=media+gallery].

ABOUT SEE MONTEREY
See Monterey is a 501c6 non-profit organization that drives tourism for Monterey County. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. See Monterey is a partnership of the hospitality community and local governments that aims to generate community prosperity and enrich economic vitality for Monterey County through the responsible growth of the tourism economy. Travel spending in Monterey County was nearly $3 billion in 2023, supporting 26,799 jobs and generating $307 million in state and local tax revenue that directly benefited the community. For more information, visit [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=1206824111&u=http%3A%2F%2Fwww.seemonterey.com%2F&a=+]www.SeeMonterey.com [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=3548633911&u=https%3A%2F%2Fwww.seemonterey.com%2F&a=www.SeeMonterey.com] and follow us on Facebook [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=1104381106&u=https%3A%2F%2Fwww.facebook.com%2FSeeMonterey%2F&a=Facebook], Instagram [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=4147227723&u=https%3A%2F%2Fwww.instagram.com%2Fseemonterey%2F&a=Instagram] and X [https://c212.net/c/link/?t=0&l=en&o=4333657-1&h=2862446840&u=http%3A%2F%2Ftwitter.com%2FSeeMonterey&a=X].

MEDIA CONTACT
Lou Hammond Group | seemonterey@louhammond.com [mailto:seemonterey@louhammond.com]

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