Netflix is experimenting with an AI-powered search feature in Australia and New Zealand. The tool, developed with OpenAI, allows users to find content using natural language queries based on moods, themes, or descriptions. Currently available only on iOS devices in select regions, this feature aims to enhance content discovery beyond traditional title or genre-based searches. If successful, Netflix may expand the rollout to more markets, potentially including the United States. This move demonstrates Netflix’s continued interest in leveraging AI to improve user experience and engagement.
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