Former unicorn team to launch Afori with €4M to bring AI-powered efficiency to Insurance Brokers
- Founded by Fabian Wesemann and Sergi Banos, the former wefox founder and wefox first employee/CTO, to bring AI-powered efficiency to insurance brokers burdened by administrative overload.
- Afori launches with €4M pre-seed led by General Catalyst, joined by Yellow, Booom, and AI & insurance leaders including Mustafa Suleyman (Microsoft AI), Alex Rinke (Celonis), and Christopher Lohmann (ex-HDI/Talanx executive board).
- Afori’s intelligent AI sidebar integrates directly into brokers’ inboxes, transforming emails and documents into structured cases and tasks, delegating to insurance specific AI agents partial automations, saving brokers up to one hour per day.
Afori, a new AI platform purpose-built for insurance brokers, today announced its official launch out of stealth alongside the closing of a €4 million pre-seed funding round. Co-founders Fabian Wesemann and Sergi Banos bring deep insurance expertise, previously having founded and been first employee & CTO at wefox.
The round was led by General Catalyst with participation from Yellow, Booom, top insurance industry leaders including Christopher Lohmann (Founder the Mulberry Ventures, ex-CEO HDI and Gothaer), Chris Leifeld (Founder Thinksurance) and Garrett Koehn (CIO CRC), and globally recognized AI pioneers Mustafa Suleyman (CEO, Microsoft AI), Alex Rinke (Founder & Co-CEO Celonis) and Mehdi Ghissassi (ex-Google DeepMind).
Afori is tackling one of the biggest pain points in the brokerage industry: the overwhelming administrative workload. Brokers spend more than 60% of their time on back-office tasks (see source), leaving little room for strong client relationships and business growth.
Afori’s first product, the intelligent AI sidebar for brokers, addresses this challenge head-on by automatically transforming emails and documents into cases with structured tasks, and delegating to the insurance specific AI agents partial automations directly within the inbox of a broker, saving brokers using the product on average one hour per day.
“Insurance brokers still spend the majority of their day tied up in administrative work, a burden that is only growing heavier with increasing regulation,” said Fabian Wesemann, Co-Founder and CEO of Afori. “At Afori, we’ve worked hand-in-hand with brokers to design a solution that speaks their language, understands their processes, and gives them back the most valuable resource of all: time to advise their clients.”
“Unlike generic productivity tools, Afori’s AI is trained on real broker use cases and insurance-specific terminology,” added Sergi Banos, Co-Founder and CTO of Afori. “By combining Agentic AI with deep industry expertise, we’re creating a product that integrates seamlessly into brokers’ daily workflows and delivers real, tangible value from the very first day.”
Afori’s investors bring not only capital but also deep expertise across insurance, SaaS, and AI. “We believe the leading services firms of the future will be those that embrace AI to rethink how they work and drive better outcomes for their clients.” said Zeynep Yavuz, Partner at General Catalyst “We are backing a team with domain expertise, deep understanding of insurance brokers’ pain points, and the vision to lead AI transformation in insurance services.”
The €4 million pre-seed funding will be used to accelerate product development, expand integrations, and drive market adoption in Germany. Afori will debut its platform at DKM 2025 this month in Dortmund, Germany.
Notes to Editors
For interviews contact:
Press Contact: Tom Gaycken, Afori Solutions SLU
+49 172 6022 585 press@afori.com
About Afori
Afori is an AI platform built specifically for insurance brokers, designed to automate back-office and administrative tasks, starting with the highest frequented tool – the email inbox. Afori AI understands insurance processes, transforms unstructured communications into structured workflows, and frees brokers to focus on customer relationships and growth. Seamlessly integrated into Outlook, Afori is pragmatic, service-driven, and built with and for brokers. Founded in 2025 by Fabian Wesemann and Sergi Banos, Afori is backed by General Catalyst, Yellow, Booom, top industry executives, and global AI leaders. The co-founders, Fabian and Sergi, bring decades of insurance expertise, previously having founded and been first employee/CTO at wefox.
Afori will debut its platform at DKM 2025 (October 28–29, Dortmund, Germany) at Stand F02g in Hall 4. Visitors will have the opportunity to experience the AI assistant live and speak directly with the founding team.
About General Catalyst
General Catalyst is a global investment and transformation company that partners with the world’s most ambitious entrepreneurs to drive resilience and applied AI. We support founders with a long-term view who challenge the status quo, partnering with them from seed to growth stage and beyond. With offices in San Francisco, New York City, Boston, Berlin, Bangalore, and London, we have supported the growth of 800+ businesses, including Airbnb, Anduril, Applied Intuition, Commure, Glean, Guild, Gusto, Helsing, Hubspot, Kayak, Livongo, Mistral, Ramp, Samsara, Snap, Stripe, Sword, and Zepto.
For more: www.generalcatalyst.com,
