Iterable Announces 2025 Expie Award Winners, Recognizing Excellence in Customer Experience

Iterable, the AI customer engagement platform, today announced the winners of 2025 Expie Awards, which recognize excellence in customer experience across the global Iterable community. Now in its seventh year, the Expie Awards honor the top individuals and organizations moving the industry forward — raising expectations for what personalized, real-time engagement can deliver for both customers and the business.

“This year, our team received a record number of Expie Award submissions from across our community, each highlighting impressive creative and AI-powered work,” said Priya Gill, Chief Marketing Officer at Iterable. “What set this year’s winners apart was how boldly and intentionally they worked—using AI with purpose, activating data strategically, and bringing fresh imagination to the customer lifecycle. Their discipline and innovation didn’t just deliver amazing business results; they moved the industry forward and set a new bar for what customer-first marketing can achieve.”

Celebrating the 2025 Expie Award Winners

Iterable’s annual Expie Award winners represent the marketing leaders, teams, and organizations across the Iterable community who are leveraging the platform to elevate customer experience and drive meaningful, measurable results:

• ATG Entertainment, a global leader in live entertainment with 71 venues across the UK, US, and continental Europe, earned the Most Inspiring Switch to Iterable award for its resolute modernization of its CRM foundation during a period of rapid growth. The team migrated from a decade-old platform to Iterable while launching a new mobile app and onboarding five Broadway venues, quickly adopting AI-driven capabilities and expanding personalization across email, push, and WhatsApp.
  
  “Iterable has enabled us to deliver smarter, more engaging customer experiences by connecting our data and marketing efforts across channels,” said Mara Cohen, CRM Manager at ATG Entertainment. “We’re now able to personalize communications around each guest’s interests and purchase behavior—helping us inspire audiences, drive ticket sales, and build stronger relationships with live entertainment fans worldwide.”
  
  Switching to Iterable delivered strong performance gains: UK click-through rates doubled on dynamic emails tailored to customers, US engagement rose 50%, and a single dynamic newsletter test generated $36,000 in incremental revenue.

• Joybird, a subsidiary of La-Z-Boy Incorporated and a modern, customizable furniture brand, earned the Best AI-Powered Customer Experience award for its thoughtful and strategic use of Iterable’s AI Suite.
  
  “My team tested Iterable's AI tools during our tentpole sales campaigns and achieved significant lifts in engagement and revenue versus the control,” said Laura Wusthoff, Director of Performance Media at Joybird. “Testing Send Time Optimization, Brand Affinity, and Next Best Action gave us statistically significant results within the test that helped us better engage loyal customers and re-engage inactive users.”
  
  By benchmarking AI-driven decisions against manual processes, the team quickly pinpointed where automation would have the most significant impact and is looking to scale those improvements across their programs. The test results demonstrate an incremental lift in CTOR, conversions, and revenue per delivery, showing clear, measurable gains from AI-led optimization.

• Melbourne Football Club (MFC), one of Australia’s most historic sporting organizations, earned the Marketing Moment of the Year award for delivering one of its most impactful fan moments of the season through timely, personalized engagement powered by Iterable. After adopting Iterable in 2023, MFC gained deeper visibility into supporter behavior and the ability to deliver cross-channel content in real time.
  
  These capabilities proved essential during a key point in the season, when a highly targeted, moment-based campaign converted fan excitement into action. The effort drove 530 new memberships, the club’s highest-converting campaign of the year, and delivered 40 percent efficiency gains from smarter data ingestion.
  
  “While our previous tech stack required manual processes with no ability to personalise, Iterable has addressed these challenges with its advanced segmentation, reporting tools and journey building capabilities,” said Alana Clarianes, Digital Marketing Analyst at MFC. “We’ve also used Iterable’s dynamic content integration with Moveable Ink to deliver highly personalised fan communications that resulted in some of our highest-converting campaigns of the season.”

• Nextdoor, the essential neighborhood network serving more than 100 million neighbors, earned the Best Data Activation award for building a compliant, scalable data foundation that powers real-time, personalized engagement with Iterable. With Marketing Technology Lead, Shweta and Data Operations Lead, Parth guiding the work as part of the broader Business Technology team’s strategy, Nextdoor unified real time data signals from the product, Salesforce, and Databricks flowing into a single source in Iterable. This architecture now supports global customer journeys with faster, more flexible activation. With Iterable’s hybrid data model and automation, the team can launch campaigns, manage consent, and optimize experiences without engineering support.
  
  This data strategy drove strong results, including 50 million marketing emails per month at 99 percent deliverability, higher resurrection rates and predictive CTRs, up to 75 percent faster setup time, and ongoing SMB growth.
  
  “By pairing Iterable’s AI capabilities with our data ecosystem, we’re making every customer interaction smarter, faster, and more human,” said Shweta Puri, Marketing Technology and AI Operations Manager at Nextdoor.

• Prosper Marketplace (Prosper), a fintech pioneer providing access to affordable financial solutions to consumers across the credit spectrum, earned the Best Cross-Channel Orchestration award for successfully unifying its customer communications into a single, coordinated program that delivers stronger performance across every channel. With Iterable, Prosper unified email, push, embedded messaging, and in-app or web notifications in a single system, giving their marketing team complete control to launch and optimize campaigns quickly.
  
  “Prosper’s success with Iterable showcases the transformative power of unified, cross-channel messaging,” said Nikhil Khurana, Director of Acquisition Marketing and Capabilities at Prosper. “We increased agility, reduced time-to-market, and delivered more relevant experiences—driving a 15% lift in conversion rate for repeat borrowers and a 5% increase in personal loan originations.”

• Adrian Rohr, Vice President of Marketing CRM at Fabletics, has been recognized as Visionary Leader of the Year for redefining what AI-powered customer engagement can achieve. Under his leadership, Fabletics shifted to a true AI-first operating model—using predictive intelligence, automated decisioning, and real-time signals to deliver personalized experiences to more than 2.5 million members. This transformation built deeper relationships and increased the impact of lifecycle and promotional programs. As the driving force behind Fabletics’ transition to Iterable’s unified real-time engagement platform, Adrian and his team achieved the strongest CRM outcomes in company history and established a new standard for intelligent, member-centered growth. His work is widely recognized as a model for modern lifecycle marketing and a proof point for how data, creativity, and technology can scale meaningful customer impact. Adrian’s leadership continues to inspire teams and industry peers to think boldly, innovate with speed, and raise the bar for what intelligent customer engagement can be.

• Shweta Puri, Marketing Technology & AI Operations Manager at Nextdoor, has been named Marketing MVP of the Year for transforming the company’s lifecycle marketing through technical excellence and innovative leadership. As Nextdoor’s trusted Iterable expert, Shweta has turned complex martech systems into automated, personalized customer experiences that drive meaningful business results. Shweta led Nextdoor’s shift toward intelligence-driven lifecycle marketing by integrating Iterable with Segment and SendGrid, enabling predictive personalization at scale. Her work set new performance benchmarks—achieving a 99.72% delivery rate, reducing spam complaints by 50%, and maintaining the organization’s lowest block rate (0.24%)—all while reducing manual effort and strengthening retention and engagement. Praised for her “martech mastery,” speed, and ability to solve complex challenges with a marketer’s mindset, Shweta continues to elevate how Nextdoor approaches lifecycle marketing and inspires teams to innovate with impact.

• Lindsey Irvine, Chief Marketing Officer at Square, earned CMO of the Year for her leadership and her commitment to holding marketing to a higher bar—creatively, operationally, and commercially. At Square, Lindsey has led the company’s bold brand refresh and the “See You in the Neighborhood” campaign—initiatives that brought the brand closer to the real sellers, communities, and everyday moments that define it. She brings a clear, disciplined approach to marketing, uniting strong creative direction with a deep understanding of what drives the business forward. Lindsey reflects the best of modern marketing leadership—focused, innovative, and a catalyst for higher performance across her teams and her cross-functional partners.

Iterable’s Expies also celebrate standout partners from across its global community. This year’s winners include:

• Apply Digital is recognized as Agency Partner of the Year for their implementation expertise, creative excellence, and ability to help brands deliver more personalized, real-time customer engagement.

• Movable Ink is recognized as Technology Partner of the Year for empowering the ultimate "better together" story, uniting its leading personalization engine with the Iterable platform to help customers turn fragmented data into seamless, visually rich, and hyper-personalized experiences at scale."

• MissionOne Media, the CRM and media arm of BarkleyOKRP, is recognized as Rising Star Partner for the team’s rapid impact, innovative engagement strategies, and meaningful contributions to growing the global Iterable community.

The innovation on display in this year’s Expies is only the beginning. Be part of the cutting-edge marketing conversation at Iterable’s Activate Summit, where the global Iterable community comes together to share ideas, learn from peers, and explore what’s next in the ever-evolving world of customer experience. Learn more at Iterable.com/activate.

About Iterable

Iterable is the AI customer engagement platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Blockchain, and Box deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter. Learn more at www.iterable.com.

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