With extensive experience in developing innovative residential concepts, how do you envision the future of urban living in the coming years?
I think the future of urban living is very much focused on community. We live in a world shaped by megatrends: global mobility, demographic shifts, and increasing loneliness. There’s a new generation of renters and buyers who are looking for flexibility and convenience. This is transforming how we live and will continue to do so. We need to think about what kind of environments we’re creating for students, young professionals, families, and seniors. These categories are evolving, and so must our assumptions. We need to understand who these people are, what shapes them, what they want and need — and deliver accordingly. We always say: the more human, the more innovative. Innovation isn’t just software or apps; it’s about the person on the other side of the screen. That’s where the real focus should be.
You’ve led projects that integrate sustainability, technology, and community. In your view, what are the key elements for the success of these developments in today’s market?
All of them are key. As a real estate investor or developer, you need to see improved efficiency, profitability, and user experience. It’s about the entire operation — facility management, construction, community management — working together as one cohesive ecosystem. This benefits both the developer and the resident. And they’re not mutually exclusive. We’ve worked with tech platforms that tie all these elements together seamlessly. That’s ideal.
As Chair of ULI Denmark, what strategies are you implementing to foster international collaboration and the adoption of best practices in sustainable urban development?
One of my top goals during this two-year term is to place the best data and sustainable urban innovation practices on a global platform. We’ve sent members to international conferences to share Danish insights on urban development and investment practices. Likewise, I’m inviting international voices to Denmark. For example, Manuel Muñiz from IE University in Madrid is speaking at an upcoming conference. The idea is to create a two-way street where cultures and best practices meet, and we all learn from each other.
What role do international tech events like VDS play in shaping urban innovation and attracting investment in sustainable real estate and smart city projects?
These events are vital. They connect technological innovation with decision-makers — the C-suite — who have the power to implement change. Especially in real estate, these are sectors that need innovation. Such events create the right environment for decision-makers to meet, understand the value of new tech, and actually use it.
What advice would you give a Valencia-based startup or urban innovation project looking to enter or collaborate with the Nordic real estate and city development markets?
The world is your oyster. Especially in tech, you can knock on any door. The Nordic region is hungry for knowledge and eager to learn what others are doing. With institutions like BLOXHUB and PropTech Denmark, you already have a network ready to hear you out, connect with you, and help you grow your ideas. It’s a great time to look beyond your borders.
