Hungry Studio today announced that Block Blast! appeared in Times Square as part of TikTok US Super Wish Season 2026 – Spring Wishes campaign, bringing the game’s relaxing, easy-to-play mobile experience into seasonal everyday moments through both online and offline consumer touch points.
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Block Blast! Lights Up Times Square
The U.S. spring activation placed Block Blast! into real-life, seasonal settings, reflecting how mobile players increasingly turn to simple, low-pressure games during everyday breaks and downtime. The campaign also highlighted how casual mobile play can naturally fit into lighter, more social daily moments.
Built around an intuitive “drag–match–clear” gameplay experience, Block Blast! is designed for short sessions that feel easy to begin and satisfying to return to. Its simple mechanics, steady progression, and low-pressure pacing have helped make it one of the most popular games to play on mobile for players looking to unwind without a heavy time commitment.
“We’re excited to bring Block Blast! to more players in the U.S. through moments like this,” said Jason Wang, VP of Brand Marketing at Hungry Studio. “As we continue to grow in the market, our focus stays the same: making Block Blast! easy to pick up, relaxing to play, and enjoyable whenever players have a few spare minutes in their day.”
About Block Blast!
Block Blast! is a free mobile puzzle game developed by Hungry Studio, built around an intuitive “drag–match–clear” gameplay experience that combines accessibility with strategic depth. In 2025, Block Blast! ranked No.1 worldwide by total downloads, according to AppMagic’s 2025 global mobile game download rankings. The game is available in 200+ countries and regions, reaching 70 million daily active users and 300 million monthly active users worldwide. With its simple mechanics and relaxing gameplay, Block Blast! is increasingly recognized as one of the best mobile games and a popular relaxing game to play on mobile today.
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Jocelyn Liu
Brand & PR Director, Hungry Studio
jocelynliu@hungrystudio.com
