This year, Displayce is proud to participate in the Programmatic Advertising Summit on April 24, with a dedicated session on Programmatic DOOH. Our team will be onsite to share insights into how context, creativity and real-time data can transform digital out-of-home campaigns into powerful brand experiences. We will also be available to discuss how advertisers can integrate pDOOH into their omnichannel media strategies.
The Programmatic Advertising Summit is a key event for Belgian professionals shaping the future of programmatic media. Hosted in Brussels, it gathers agencies, brands and industry experts to explore the trends redefining programmatic strategies.
Through conferences, expert panels and networking opportunities, the event aims to move beyond industry buzzwords and focus on what truly drives impact in modern advertising.
What to expect from Displayce
Gauthier Mine, Sales Director Benelux at Displayce, will lead an exclusive session to redefine programmatic DOOH standards. Join him to discover how to move beyond simple visibility toward immersive brand experiences, illustrated by concrete examples of high-impact activations.
Rethinking Programmatic DOOH: Context Builds Creativity
During this session, explore with us how advertisers can rethink their approach to DOOH by leveraging contextual signals and dynamic creative strategies.
Through industry insights and real campaign examples, Gauthier Mine will demonstrate how creativity can transform programmatic DOOH into a powerful storytelling medium within modern omnichannel strategies.
What you will learn
- Master contextualisation by using real-time data to align your message with the physical world
- Design creative experiences that move beyond static visibility
- Rethink campaign design specifically for DOOH environments
- Get inspired by real-world case studies that turn programmatic into compelling storytelling
Meet the Displayce team
Gauthier Mine – Sales Director
Maud Fichelle – Customer Success Manager
Our team will be onsite throughout the event to discuss your challenges and explore how programmatic DOOH can elevate your media strategy.
Don’t miss the opportunity to discuss your pDOOH strategy with our experts during the event. Feel free schedule a dedicated meeting.
