Faraone Casa d’Aste: The Value of Time - Ultra-Luxury Industry Media

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On 27 May, Faraone Casa d’Aste will present its Spring Auction at the maison’s headquarters on Via Montenapoleone 9 in Milan, with live streaming available through the MyFaraone app and telephone bidding. Comprising 268 lots across three sessions, the sale unfolds as a sophisticated exploration of jewellery, vintage watches and silverware, tracing a dialogue between heritage, craftsmanship and contemporary collecting.

At the centre of the auction stands Buccellati, protagonist of both the silver and high-jewellery selections, with creations that embody the maison’s sculptural refinement and unmistakable Italian artistry. Alongside Buccellati, iconic names including Cartier, Bulgari, Pomellato and David Webb define a catalogue shaped by the renewed appeal of 1980s and 1990s aesthetics, where bold volumes, substantial chains and statement pieces return as expressions of a new collectable modernity.

The watchmaking section extends this narrative through exceptional pieces by Rolex, Audemars Piguet, Jaeger-LeCoultre and Vacheron Constantin. From refined vintage references to technically accomplished contemporary models, the selection reflects a growing vision of time not simply as measurement, but as memory, permanence and cultural identity.

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