CHICAGO, March 7, 2024 /PRNewswire/ -- The growth of micro-influencers, the integration of AI and data analytics, and a greater focus on openness and long-term partnerships are all anticipated developments in the Influencer Marketing Platform Market. In order to promote real and significant influencer partnerships, platforms will broaden their worldwide reach, experiment with different content formats, and concentrate on measuring commercial effect.
https://mma.prnewswire.com/media/2297424/MarketsandMarkets_Logo.jpg [https://mma.prnewswire.com/media/2297424/MarketsandMarkets_Logo.jpg]
The global Influencer Marketing Platform Market [https://www.marketsandmarkets.com/Market-Reports/influencer-marketing-platform-market-294138.html?utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr] is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to a new report by MarketsandMarkets(TM). Influencer marketing platforms streamline campaign processes, offering efficient influencer discovery tools that save time and ensure relevance. It provides a diverse pool of influencers, catering to various audience demographics from micro to macro-influencers. Robust analytics empower brands with valuable insights into campaign performance, enabling data-driven decision-making and optimization. These platforms foster transparency and accountability through clear communication, defined deliverables, and performance tracking, building trust between brands and influencers. Overall, it allows brands to focus on other marketing strategies while driving impactful results through targeted collaborations.
Browse in-depth TOC on "Influencer Marketing Platform Market"
270 - Tables
75 - Figures
299 - Pages
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=294138 [https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=294138&utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]
Scope of the Report
Report Metrics Details Market size available for years 2019-2028 Base year considered 2023 Forecast period 2024-2028 Forecast units USD Billion Segments Covered Offering, Application, Marketing Type, End User, and Region Geographies covered North America, Europe, Asia Pacific, Middle East & Africa, and Latin America Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee Companies covered (US), and ArabyAds (UAE)
Software segment to account for the largest market size during the forecast period.
Based on the offering segment, the software is anticipated to hold the largest market size during the forecast period. The adoption of influencer marketing software has surged, driven by the growing recognition of influencers' impact on consumer behavior. This software offers brands powerful tools to identify, collaborate with, and track the performance of influencers across various platforms. By leveraging data analytics and automation features, businesses can streamline campaign management, optimize influencer selection, and measure ROI more effectively. Additionally, this software often provides valuable insights into audience demographics and engagement metrics, enabling brands to refine their strategies for maximum impact. As influencer marketing platform continues to evolve as a key component of digital marketing strategies, the adoption of specialized software solutions is expected to remain on the rise.
Request Sample Pages@ https://www.marketsandmarkets.com/requestsampleNew.asp?id=294138 [https://www.marketsandmarkets.com/requestsampleNew.asp?id=294138&utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]
Managed service to account for higher CAGR during the forecast period.
Based on the services, managed services are anticipated to hold the highest CAGR during the forecast period. The burgeoning demand for managed services within influencer marketing platforms underscores a strategic paradigm shift among businesses aiming for comprehensive campaign solutions. Managed services furnish a hands-on approach, offering expert guidance and support across the entire influencer marketing spectrum. From devising strategies and selecting influencers to content creation and campaign execution, these services offload operational burdens from businesses, enabling a sharper focus on overarching marketing objectives. Additionally, managed services leverage industry expertise and established influencer relationships, ensuring seamless collaborations and superior content quality. As businesses increasingly appreciate influencer marketing's efficacy, the ascent of managed services within platforms is poised to persist, propelling innovation and operational efficiency within the market.
Asia Pacific to exhibit the highest CAGR during the forecast period.
The CAGR of Asia Pacific is estimated to be highest during the forecast period. The Asia Pacific region has witnessed a significant surge in the growth of the Influencer Marketing Platform Market. With the proliferation of social media and the increasing internet penetration across diverse demographics, brands are increasingly leveraging influencer marketing to reach their target audiences effectively. Countries across the region have emerged as hotspots for influencer marketing, driven by the massive user bases on platforms such as Instagram, and YouTube. The rise of local influencers who resonate with regional cultures and preferences further fuels this growth. This trend is expected to continue as businesses recognize the value of authentic influencer partnerships in driving brand awareness and engagement in the dynamic Asia Pacific market.
Top Key Companies in Influencer Marketing Platform Market:
Major vendors in the global Influencer Marketing Platform Market are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).
Recent Developments:
-- IZEA announced the acquisition of Zuberance, an advocate marketing
software platform, to enrich its ecosystem. Zuberance's features,
including customer referrals, reviews, stories, and social sharing, will
integrate into IZEA's platform, empowering influencers, and customers to
cultivate a network of advocates. This strategic move aligns with IZEA's
vision of leveraging influencer presence and authentic customer advocacy
in its integrated marketing ecosystem.
-- Lectra announced the signing of an agreement to acquire a controlling
stake in the American company Launchmetrics, securing a majority of its
capital and voting rights.
-- Triller announced the complete acquisition of Julius, a leading
influencer marketing solution, to enhance its creator platform, offering
deep insights and streamlined ROI for customers, aligning with its
creator-centric services model.
-- Impact.com acquired SaaSquatch to enrich its partnership management
platform, allowing brands to harness customer referrals alongside
influencer and affiliate partnerships. This acquisition enhances
Impact.com's capabilities with automated referral campaigns, tracking,
reporting, and rewarding customer advocates, amplifying its value
proposition for brands seeking comprehensive partnership solutions.
-- Meltwater announced the acquisition of Klear, a leading social
influencer marketing company. The acquisition complements Meltwater's
existing social listening and analytics offerings, creating a unique
integrated product for social listening, analytics, social management,
and influencer marketing
Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=294138 [https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=294138&utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]
Influencer Marketing Platform Market Advantages:
-- Influencer marketing platforms facilitate access to a diverse array of
influencers belonging to various demographics and niches, so enabling
brands to effectively communicate and distribute pertinent material to
their intended audience.
-- Brands can improve their exposure and visibility on social media
channels by working with influencers on these platforms. This increases
brand awareness and exposure among their target demographic.
-- With their following, influencers have built credibility and trust. This
has led to more genuine and interesting content that connects with the
audience and increases engagement and interaction for companies.
-- Compared to traditional advertising channels, influencer marketing
platforms provide brands with a more affordable means of reaching their
target demographic while also improving the tracking and measurement of
campaign ROI.
-- Influencers on these platforms are skilled at producing a wide range of
imaginative and varied content formats, such as tales, photographs,
videos, and live streams. This allows marketers to use a range of
content kinds to effectively engage their audience.
-- Influencer identification, contract negotiations, content clearance, and
performance tracking are just a few of the features and tools these
platforms offer for streamlined campaign administration, which helps
marketers run and manage influencer campaigns more effectively.
-- Influencer marketing platforms facilitate the connection between brands
and influencers worldwide, enabling them to access a global audience and
extend their market reach beyond national borders.
Report Objectives
-- To define, describe, and predict the Influencer Marketing Platform
Market by offering (software, and services), application, marketing
type, end user, and region
-- To provide detailed information about major factors (drivers,
restraints, opportunities, and industry-specific challenges) influencing
the market growth
-- To analyze opportunities in the market and provide details of the
competitive landscape for stakeholders and market leaders
-- To forecast the market size of segments with respect to five main
regions: North America, Europe, Asia Pacific, Middle East & Africa, and
Latin America
-- To profile key players and comprehensively analyze their market rankings
and core competencies
-- To analyze competitive developments, such as partnerships, new product
launches, and mergers and acquisitions, in the Influencer Marketing
Platform Market
Browse Adjacent Markets: Software and Services Market Research [https://www.marketsandmarkets.com/software-and-services-219.html] Reports & Consulting
Related Reports:
Video on Demand Market [https://www.marketsandmarkets.com/Market-Reports/video-on-demand-vod-market-1046.html?utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]- Global Forecast to 2028
Facial Recognition Market [https://www.marketsandmarkets.com/Market-Reports/facial-recognition-market-995.html?utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]- Global Forecast to 2028
AR VR Software Market [https://www.marketsandmarkets.com/Market-Reports/ar-vr-software-market-186416119.html?utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]- Global Forecast to 2028
API Management Market [https://www.marketsandmarkets.com/Market-Reports/api-management-market-178266736.html?utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]- Global Forecast to 2027
Field Service Management Market [https://www.marketsandmarkets.com/Market-Reports/field-service-management-market-209977425.html?utm_source=prnewswire&utm_medium=referral&utm_campaign=paidpr]- Global Forecast to 2026
About MarketsandMarkets(TM)
MarketsandMarkets(TM) has been recognized as one of America's best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets(TM) is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore(TM) (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets(TM).com [http://www.marketsandmarkets.com/] or follow us on Twitter [https://twitter.com/marketsmarkets], LinkedIn [https://www.linkedin.com/company/marketsandmarkets/about/] and Facebook [https://www.facebook.com/MarketsandMarkets].
Contact:
Mr. Aashish Mehra
MarketsandMarkets(TM) INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com [mailto:sales@marketsandmarkets.com]
Research Insight: https://www.marketsandmarkets.com/ResearchInsight/influencer-marketing-platform-market.asp [https://www.marketsandmarkets.com/ResearchInsight/influencer-marketing-platform-market.asp]
Visit Our Website: https://www.marketsandmarkets.com/ [https://www.marketsandmarkets.com/]
Content Source: https://www.marketsandmarkets.com/PressReleases/influencer-marketing-platform.asp [https://www.marketsandmarkets.com/PressReleases/influencer-marketing-platform.asp]
Logo: https://mma.prnewswire.com/media/2297424/MarketsandMarkets_Logo.jpg [https://mma.prnewswire.com/media/2297424/MarketsandMarkets_Logo.jpg]
View original content:https://www.prnewswire.co.uk/news-releases/influencer-marketing-platform-market-worth-50-3-billion-by-2028---exclusive-report-by-marketsandmarkets-302082513.html [https://www.prnewswire.co.uk/news-releases/influencer-marketing-platform-market-worth-50-3-billion-by-2028---exclusive-report-by-marketsandmarkets-302082513.html]
Photo: https://mma.prnewswire.com/media/2297424/MarketsandMarkets_Logo.jpg MarketsandMarkets
