AutoNation Celebrates its 14 Millionth Car Sold!
TLC Worldwide was tasked to help AutoNation celebrate selling their 14 Millionth car by leveraging contests, prizing, and gamification. As a secondary objective, we needed to drive brand awareness and new member acquisition.
723,778 SWEEPSTAKES ENTRIES
OVER $2.1 MILLION IN PRIZES
GAMEPLAY TOTALING 1,986 HOURS OR 82.75 DAYS!
How TLC enhanced the Dream & Drive Sweepstakes
Engaging the audience
The Dream & Drive Sweepstakes was a 23 day long campaign aimed at celebrating AutoNation’s 14 millionth car sold. By adding a gamification mechanic, we were able to keep participants coming back again and again- the average used played 7.5 times!
The Differentiator? A Sweepstakes Where Everyone Wins!
Originally allotted for $1.4 million in prizes, the campaign did so well, we extended the offer and ended up distributing over $2.1 in rewards! Prizes included gift cards for travel, hotel stays, dining, gas, live entertainment, and movies, as well as subscriptions for services, wellness activities, and new truck.
Start your campaign today, find out what TLC can do for you
EMPOWERING EXPERIENCE-FOCUSED BRANDS
CAMPAIGN SHOWCASE
Replacing discounts, sweepstakes and physical rewards with free experiences, in every consumer sector.
