Since the relaunch, the rebranded UFC Fight Club has experienced significant success. Within just 10 months, membership numbers surpassed the total count in 2022, showcasing rapid growth and engagement. This success underscores TLC’s commitment to continuously enhancing the partnership with the UFC and solidifying the UFC Fight Club as the premier membership platform in sports.
3 TIERS OF PERSONALIZED, ALWAYS ON MEMBER BENEFITS
SURPASSED THE DECADE-LONG TOTAL MEMBER COUNT IN JUST 10 MONTHS
360 DEGREE CAMPAIGN ENCOMPASSING REWARDS, MEDIA, AND EVENTS
TLC & UFC RAMPED UP THE RELAUNCH WITH A PRE-REGISTRATION SWEEPSTAKES
Reinvigorating an Existing Platform
Upon conducting a thorough analysis of the previous site, TLC made significant structural changes to the UFC Fight Club. It transitioned from a basic forum-based model to a tier-based membership program, aiming to align with UFC’s primary objectives of expanding its user base and boosting revenue.
UFC FIGHT CLUB
Under the revamped structure, members now have access to three tiers: Challenger, Champion, and Legend. Each tier offers a diverse range of benefits beyond ticket access, including dining discounts, travel credits, and holistic wellness programs. Notably, Legend tier members gain exclusive entry to Fight Club Travel—a dedicated portal providing substantial discounts on global hotel bookings, fostering increased sign-ups and enhancing member benefits.
CHALLENGER. CHAMPION. LEGEND.
Tell us about the UFC campaign
Since the relaunch, the rebranded UFC Fight Club has experienced significant success. Within just 10 months, membership numbers surpassed the total count in 2022, showcasing rapid growth and engagement. This success underscores TLC’s commitment to continuously enhancing the partnership with the UFC and solidifying the UFC Fight Club as the premier membership platform in sports.
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