The Mobile World Congress, held from March 3 to 6, has closed its doors with record attendance after three days of ongoing activity. 109.000 attendees and 2.900 exhibitors were registered, 7 % more than last edition. The international presence was also noteworthy, with official delegations from 148 countries and more than 2,900 media outlets.
This year’s theme revolved around AI-driven solutions to transform businesses, digital innovation and connectivity. More than 1,200 presentations and debates were held on technological trends and their social and economic impact, registering close to half a million unique views through the event’s official digital platforms.
As every year, Telecoming was one of the 50 companies which represented Spain at the MWC, by the hand of Red.es Our team counted with the representation of members from three key areas of the company: operations, product and marketing.
On the operational front, under the leadership of Alí Karaosman (Regional Operations Director for the Middle East and Asia), efforts were concentrated on exploring opportunities in emerging markets, such as the United Arab Emirates and Ethiopia. Additionally, our portfolio of services was presented, with Madridistas (our digital service for Real Madrid FC) standing out as the flagship product.
Madridistas Premium is the official program for Real Madrid fans, offering a wide range of benefits and greater discounts, such as the Madridistas digital ID card and access to the RM Play platform with all content unlocked.
