TORONTO, April 22, 2024 /PRNewswire/ -- Today, Booking.com releases new research, with insights gathered from more than 31,000 travellers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel, revealing:
-- 50% of Canadians feel travelling more sustainably is important, but not
a primary consideration when planning or booking travel
-- 29% feel the damage already done is irreversible, and that the choices
they make are not going to change that, while a quarter of Canadian
travellers (26%) don't believe climate change is as severe as people
make it out to be
-- With 43% believing governments hold the most potential for countering
economic impacts of travel, and 41% thinking travel service providers
hold the key to counteracting the environmental factors, these new
insights illuminate the need for increased collaboration to remedy
nascent consumer feelings of powerlessness and ensure the continued
prioritization of a more sustainable travel industry
To learn more about this year's insights and the research methodology please visit News.booking.com [https://news.booking.com/latest-bookingcom-sustainable-travel-data-reveals-ongoing-challenges-for-consumers--highlights-a-heightened-opportunity-for-cross-industry-collaboration/] or contact the Booking.com Canada Press Office; Annie Hennessey ahennessey@hs-pr.com [mailto:ahennessey@hs-pr.com]
About Booking.com:
Part of Booking Holdings Inc. , Booking.com's mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com's marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.
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