ISLAMABAD, Pakistan , April 30, 2024 /PRNewswire/ -- In today's digitally connected world, consumers tend to expect every business to be fully searchable for product information, location, operating hours with an easily accessible website online. According to recent GoDaddy global research, 90% of small businesses surveyed said they felt that digitalization of their business was either very important or quite important to them.
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With so much opportunity to share with your business with people in your local area and around the world, it is likely many businesses are considering how to build a stronger online presence this year.
GoDaddy shares six tips to help build a website to help a business be visible online and serve as a professional hub for your digital presence.
1. Consider the purpose of your website. When you know your business so
well, it can be easy to get caught up in the design and functionality of
what you know instead of what you would like consumers to know about your
business. Take time to decide what is the purpose of your website and how
do you want viewers to engage with it. It is a good idea to be very
clear on the front page of your website on what your business offers.
For example, a restaurant owner might want to show their location and
menu images, while retailers might focus on showcasing their products for
sale, and businesses selling experiences might consider videos and
content as the best way to generate excitement before prompting a booking
or inquiry.
2. Tell your story creatively. As a business owner, consider what might set
you apart from everyone else in a similar business. Perhaps, it is the
story behind why you do what you do. Videos, images, and blog content
could be a great way for prospect customers to get to know your brand
personality behind your business, as well as your story behind your
business. This can lead to deeper connections with your target audiences
which could positively impact the growth of your business and help to set
you apart from the competition.
3. Be clear about your call-to-action. One way you could generate leads from
a website is by having a clear call-to-action. The type of call-to-action
you use could vary depending on the product or service your business
offers. What would you like prospective and current customers to do on
your website? Buy a product, learn more about your business by reading
your blog, know where to find you on a map, see what your business does
and how it might help the viewer solve a problem. It is important that
your call-to-action be prominent on your website and encourages your
customers to take a next step.
4. Start simply with lots of room for growth. It's easy to get excited
thinking about all the different website features and functions you could
incorporate, but it's important to pay close attention to what you really
need to get started. A simple website is both easy and cost-effective to
build, it can be easier for customers to navigate and come away with the
information they were looking for. Starting simply can also allow you to
find time to focus on updating with fresh quality content, fast loading
speeds, and mobile optimization.
5. Focus on your target audience. Have a clear idea about who your target
audience is and focus on delivering an exceptional online experience for
them. There are many things about your target audience that could
influence the design, function, and content on your website. Some key
questions could include: How old are they? What activities do they like
to do? How do they communicate? How do they consume content? The answers
to all these questions can help you create a website that resonates with
your target audience and can effectively communicate how your products or
services solve their problems or fit with their lifestyle.
6. Choose the right website tools and hosting provider: Once you have
determined the strategy for your website, the next step is to build it.
The good news is that today there are tech tools that help to make it
quick and easy to build and maintain a website without having a technical
degree. GoDaddy Website Builder
[https://www.godaddy.com/en-ph/websites/website-builder] for example,
offers templates, images, features text and other information to help you
easily build a professional website for your business. You may choose to
have your website hosted by the same provider where you have registered
your domain, for a more integrated experience.
Creating a home for your business on the internet can be a way to help you grow your business and stay engaged with your customers for many years to come. And now might be the best time to get started.
For more information on how GoDaddy can help your small business get started online: https://www.godaddy.com/en-ph [https://www.godaddy.com/en-ph]
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.godaddy.com [https://www.godaddy.com/].
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Photo: https://mma.prnewswire.com/media/2363619/GoDaddy_Logo.jpg GoDaddyCONTACT: For more information, contact: Fekra Communications, Mohammed
Elbatta, info@fekracomms.com, +97(1)559490777
