Canada’s #1 most trusted lipstick brand, Revlon, is celebrating its extensive range of lip products by turning National Lipstick Day, July 29th, into a month-long celebration of bold colour and innovative formulas. Throughout the month, Revlon will celebrate with exclusive deals on select lip products at retail partners, leading up to a consumer pop-up in Toronto on July 25, 26 and 27.
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As the winner of BrandSpark’s Most Trusted Lipstick Brand*, Revlon is known for its iconic collections, including ColorStay, which delivers long-lasting, smudge-proof colour; Super Lustrous, the perfect blend of high-impact colour in a super-moisturizing formula; and the newly launched Glimmer collection, which includes the world’s first lip gloss with plant-based glitter.
“Lipstick really is a secret weapon in the palm of your hand and has the ability to empower and transform those who wear it. Whether it’s the perfect understated nude to accentuate your natural look or a bold red lip to give an extra boost of confidence, wearing lipstick is an active expression of individuality,” says Krista Cunningham, General Manager of Revlon Canada. “Revlon has been a leader in colour cosmetics since 1932 and continues to offer exceptional products that Canadians continue to reach for. We’re proud to be recognized as Canada’s Most Trusted Lipstick Brand since 2014 and can’t wait to celebrate with makeup lovers all month long.”
Canadians can indulge in the fun this month with exclusive deals on a range of ColorStay and Super Lustrous products at select drugstores across the nation.
“A bold lip is more than makeup—it’s a statement. After 20 years in the industry, I’ve watched it transform faces and moods alike. Revlon takes that transformation further as Canada’s most trusted lipstick brand,” says Ronnie Tremblay, Revlon Canada Beauty Educator & Celebrity Makeup Artist. “When colour meets confidence, the result is unforgettable. That’s what Revlon delivers—every swipe, every shade, every formula, all July.”
Lipstick enthusiasts can celebrate in person at Revlon’s National Lipstick Day pop-up taking place at The Welcome Market July 25, 26 and 27, where guests can walk away with a sample of Revlon’s new Glimmer Gloss and Glimmer Lip Oil while supplies lasts.
Notes to Editor
*Voted most trusted brand for Lipstick in 2025, 2022, 2015 & 2014 (tie) and Lip Colour in 2024, 2022 & 2016-2020, BrandSpark® Canadian Trust Study.
Revlon National Lipstick Day Pop-Up Information:
The Welcome Market: 938 Queen Street West, Toronto ON M6J 1G8
Open Hours: Friday, July 25th 4:00 PM – 7:00 PM and Saturday, July 26th – Sunday, July 27th 12:00 PM – 6:00 PM
Daily Sampling: While supplies lasts
About Revlon
An iconic beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel and has been sold in Canada since 1938. Today, the brand is regarded as a global beauty leader, innovator, and colour expert, offering consumers in more than 150 countries a range of high-quality colour cosmetics under leading franchises, including ColorStay, Super Lustrous, Revlon Ultra HD and Illuminance. Revlon also offers a wide range of tools for beauty and nail care.
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Emily Sleep, Veritas Communications
sleep@veritasinc.com
