We created the very first Nicki Nicole’s Live Concert on Roblox by Pull&Bear. A gamified performance blending music, fashion and art. A groundbreaking musical experience more accessible than ever. Fans could enjoy it live on Roblox, while it was being simultaneously streamed on Instagram and Pull&Bear’s website.
Pull&Bear asked us to create a playful and pioneering experience on the metaverse for the opening of the music festival season.
A roblox world inspired by jack sachs’ ilustrations for pull&bear at primavera sound 2022.
Travel and fly between planets while enjoying the concert from different perspectives. With a variety of surprises, users interacted with Nicki Nicole and meta-danced with their best avatar moves. Travel among planets through immersive portals, fly around while discovering hidden nooks with a jetpack, and Dance Nicki Nicole’s best songs.
Nicki Nicole’s Avatar BTS
Who said avatars look all the same? Here’s a sneak peak to our Nicki Nicole’s avatar design process.
