Dune House Hotel & Spa, The Jacksonville area’s newest oceanfront hotel, is officially accepting reservations ahead of its highly anticipated debut on March 3, 2026. Managed by Sage Hospitality Group and located in the former One Ocean Resort & Spa, the hotel has been redesigned and reimagined as a premier lifestyle destination. A soulful oasis for the spirited traveler, Dune House invites guests to embrace the saltwater spirit of the coast through a blend of vintage-surf-inspired style, community-driven programming, ocean-to-table dining, and elevated amenities just steps from the beach.
“Dune House is a celebration of the Atlantic Beach lifestyle and is a destination that will capture the effortless, creative energy of this stretch of coast,” said Erik Kreft, General Manager. “Our focus is on delivering an experience that feels deeply personal to our community and making guests feel like locals. We have created a new coastal standard where travelers and neighbors come together, rooted in the genuine culture and spirit of Atlantic Beach.”
Styled by Sage Studio in collaboration with Islyn Studio, the hotel’s design is a tribute to the late Jacksonville architect William Morgan and his beloved Dune House. The interiors are inspired by Florida’s vintage surf culture, featuring natural materials such as weathered wood, sea glass, and sun-bleached stone, balancing sophisticated hospitality with the rhythm of the coast.
Set at 1 Ocean Boulevard where Atlantic and Neptune Beaches meet, Dune House will invite travelers to settle in and relax. The property will feature 193 refreshed guest rooms and suites in assorted configurations, and all rooms are arrayed with soothing colors and contemporary furnishings, with many offering unobstructed ocean views.
Dune House will open as a gathering place for the community, bringing together four distinct dining and social experiences. At its heart, Coastal Farmer, opening March 2026, will anchor the hotel’s food and beverage program as its signature dining destination - a coastal steakhouse sourcing from local farms and nearby waters, where tide-to-table dishes will be offered in a relaxed, refined oceanfront setting. Poolside, Soothsayer will unfold as an immersive indoor-outdoor bar that shifts effortlessly from sun washed lounging by day to a moody, intimate retreat by night. For daily connection, Cafe Dune will offer a casual space for local brews, light fare, and lingering workdays, while Sea Turtle Scoops will pay homage to the site’s past as the Sea Turtle Inn, offering the simple pleasure of ice cream by the scoop.
The amenities at Dune House will be designed to bridge the gap between the hotel and the shore. The Spa at Dune House will feature a modernized menu of massage and wellness treatments, along with steam experiences available to both hotel guests and locals. Just steps from the sand, the beachfront pool will be framed by loungers and shaded seating, offering an effortless atmosphere overlooking the dunes. To further connect guests with the local culture, the hotel’s retail spaces will feature Atlantic Beach vendors, offering everything from boutique beachwear to surf rentals.
Set between the beach and the vibrant community surrounding it, Dune House will be a sought-after destination for weddings, meetings, and social gatherings. The hotel will offer approximately 10,000 square feet of flexible indoor and outdoor event space, including a newly renovated junior ballroom overlooking the dunes, an ideal setting for coastal ceremonies and milestone moments.
Opening rates at Dune House Hotel & Spa will start from $339, including a Taste of Dune House opening offer including overnight accommodations in a newly renovated room, a complimentary Dune House scented candle from local partner The Candle Garden, a Dune House branded tote bag, famous Dune House homemade waffles, and complimentary valet parking. For more information or to make reservations, please phone 904-249-7402, email frontdesk@dunehouse.com, or visit www.dunehousehotelandspa.com.
About Dune House Hotel & Spa
Set to open March 2026, Dune House Hotel + Spa is a new independent lifestyle hotel along a coveted stretch of shoreline between Neptune and Atlantic Beaches, just outside Jacksonville. Designed by Sage Studio, the 193-room property channels a relaxed yet refined coastal luxury with spacious guestrooms and suites, a full-service spa, and sun-soaked gathering spaces anchored by a pool and private cabanas. The hotel’s culinary program will feature Coastal Farmer, a signature oceanfront restaurant celebrating coastal harvests; Sea Turtle Scoops, a vintage and nostalgic ice cream shop; Cafe Dune, a lively all-day café and coworking space; and Soothsayer, a spirited poolside bar concept. Rooted in charm, curiosity, and connection to the coast, Dune House aims to become the region’s newest destination for effortless escapes and weekend retreats.
About Sage Hospitality Group
Sage Hospitality Group is a purpose-led and award-winning hospitality development, investment and management company based in Denver, Colo. Sage’s four companies – Sage Hotel Management, Sage Restaurant Concepts, Sage Studio, and Sage Investments – work together to deliver on the promise of artful hospitality, setting a new standard for guest experiences by creating places that people want to go to, not through. Now in its 40th year in business, Sage Hospitality Group leverages deep experience and expertise in the development and operation of its diverse portfolio of lifestyle hotels, restaurants and entertainment venues across the United States and remains deeply committed to its purpose of enriching lives, one experience at a time. For more information on Sage Hospitality Group, visit www.sagehospitalitygroup.com.
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Shelby Rost
Maverick Creative
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shelby@maverickcreative.us