Written by Redazione. Posted in Anularis, basketball, eSports, event.
PRESS RELEASE
VIRTUAL TRIUMPH BECOMES REALITY: ANULARIS® REWARDS THE ITALIAN E-BASKETBALL CHAMPIONS AT THE INALPI ARENA IN TURIN
Milan, 18 February 2026 – Major eSports meets Italian goldsmithing excellence. On 19 February, the prestigious Inalpi Arena in Turin will host the finals of the Italian eBasket League, the official eSports championship played on NBA2K26. The winners will be crowned by Anularis®, the leading brand for commemorative sports rings, which will present the Italian champions with an exclusive piece of jewellery created especially for the event.
From American tradition to Italian excellence The presentation of a ring to the winners of a championship is a historic and fascinating tradition that originated in the United States and has become a global icon thanks to major American leagues such as the NBA. With this project, Anularis® is bringing this celebratory ritual to Italy, adding a fundamental “plus”: the unmistakable touch of Italian design and craftsmanship. The ring is not only conceived as a massive sports trophy, but is reinterpreted as a true luxury jewel, elegant and essential in its lines, yet refined and sophisticated at the same time.
A unique design combining craftsmanship and the world of gaming Designed by Sara Sacco under the artistic direction of Anularis® CEO Stefano Cocconcelli, the jewel combines the prestige of traditional sport with the new frontiers of digital competition.
Made of imitation gold with an elegant and innovative cubic shape, the jewel features the official logos of the competition’s promoters on its sides: FIP (Italian Basketball Federation), LBA (Lega Basket Serie A) and eBasket, alongside the date and location of the finals in Turin.
The details that make this trophy unique include:
• High-quality finishes: A refined play of light and shadow created by the contrast between polished surfaces, sandblasted effects and brushed grooves.
• Contrasting enamels: The use of glossy enamels in shades of blue, dark blue and pink to highlight the logos.
• Light point: A bright cubic zirconia crystal set on the side dedicated to the eBasket logo.
• Commemorative internal engravings: Inside the ring is the inscription “Campioni d’Italia NBA2K26” (Italian Champions NBA2K26), accompanied by a stylised basketball motif and the iconic letter “A” of Anularis®.
Phygital innovation and sustainability Going beyond the materials used, every Anularis® ring hides a technological heart. An NFC tag is integrated into the packaging: simply hold a smartphone close to it to digitally communicate the warranty certificate, the name of the player who won it and other additional information.
With this ring, Anularis® not only rewards victory, but also tells the story of the club, symbolising team membership and offering visibility to the partners involved.
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About Anularis®
Anularis® is the luxury sports commemorative ring. With offices in Milan and Venice, the company personalises each piece of jewellery, combining craftsmanship and aesthetics. Anularis offers a 7-year warranty on its rings. Website: www.anularis.com | Email: sales@anularis.com
With this ring, Anularis® not only rewards victory, but transforms digital triumph into a physical symbol of belonging, while offering visibility and prestige to all partners involved.
