Easyrain Appoints Roberto Fedeli as Strategic Advisor, Reinforcing Its Strategic Direction
19 February 2026 – Easyrain strengthens its leadership team by welcoming Eng. Roberto Fedeli as Strategic Advisor. In his new role, he will work alongside Giovanni Blandina, Founder & CEO, and the management team to support business development and accelerate the industrialization of Easyrain’s software, hardware and cloud products, designed to enable assisted and autonomous driving even in the most challenging road conditions.
The International Track Record of Roberto Fedeli
An engineer with an international track record, Fedeli spent 26 years at Ferrari (1988–2014), rising to Technical Director and contributing to the development of iconic models. In 2014 he joined BMW Group; in 2016 he returned to FCA as Chief Technical Officer for Alfa Romeo and Maserati. He later led innovation at Silk-FAW and served as Group CTO at Aston Martin.
Boosting Industrialization of DAI, AIS, and ERC
With decades of experience in the automotive industry, Fedeli will support Easyrain in the development and market positioning of its solutions: DAI virtual sensing, the AIS active system, and the ERC cloud platform. He will also contribute to reinforcing Easyrain’s industrialisation roadmap, supporting adoption and integration by global vehicle manufacturers.
DAI, Easyrain’s virtual sensing platform, enables – without additional hardware and without a data connection – the distinction between high- and low-friction conditions and the real-time recognition of critical scenarios such as heavy rain and aquaplaning, snow, ice, and poor road surfaces. DAI can also monitor conditions including under-inflated tyres, incorrect wheel alignment and tread wear. These capabilities are key to today’s vehicles and are set to become essential for autonomous vehicles, helping to support safe deployment across a wide range of operating conditions worldwide.
Fedeli will also bring his strategic perspective to the AIS active system, designed to mitigate loss of grip on low-adhesion surfaces—not only in heavy rain and aquaplaning, but also on snow and ice. Easyrain is currently developing AIS 2, which has already undergone its first tests in Sweden on a Proof of Concept vehicle.
Accelerating the Future of Automotive Safety
With Eng. Fedeli’s appointment, Easyrain further consolidates its growth path and strengthens its ability to collaborate with key industry players, accelerating the evolution of its technologies in support of safety and advanced driver assistance functions.
“It is with great pride, and a strong sense of responsibility, that we welcome Roberto to the Easyrain team. We are confident that his standing and expertise in automotive engineering will represent a significant asset on our journey. I am certain Roberto will make a decisive contribution to the growth plan we are pursuing, and that together we will build the success we are working towards,” said Giovanni Blandina, Founder & CEO of Easyrain.
“Always passionate about innovation, and having devoted my professional life to turning ideas into products and tangible customer benefits, I was delighted to accept Giovanni’s invitation. I will bring to Easyrain the experience I have built over the course of my career, with the aim of helping translate its innovative solutions into products for next-generation vehicles,” commented Roberto Fedeli.
