Name of the company:
TUBOPRESS ITALIA S.R.L. (Segrate, Milan)
Product name:
THE RICH CONDITIONER by Augustinus Bader
Luxury, the timeless choice
The Rich Conditioner stands out for its refined silhouette enhanced by a striking yet minimalist pattern of overlapping transparent circles, creating a dynamic and contemporary visual effect. The vivid blue packaging evokes depth and purity, like the sea, while the metallic copper cap adds brightness and elegance.
Innovation
The Rich Conditioner represents an innovative, premium and responsible evolution of the concept of luxury. It combines sophisticated printing techniques that create textured visual effects with the use of eco-sustainable materials, such as bio-based polyethylene with a reduced environmental impact.
Materials used:
The packaging uses I’m Green™ polyethylene by Braskem, a bio-based plastic derived from renewable sugarcane. Varnishes and inks comply with EuPIA standards. The hot-stamping foil used for the Augustinus Bader logo is free from SVHC substances, ensuring safety for both consumers and the environment.
Technologies applied:
Extrusion of the PE sleeve with in-line injection of the matching head, satin coating, followed by two-pass screen printing in white and glossy transparent ink, copper hot stamping of the logo, and automatic screwing of the coordinated metallized cap.
Environmental advantages:
I’m Green™ polyethylene helps reduce CO₂ emissions, as sugarcane absorbs carbon dioxide during its growth. The use of optimized thin foils reduces material and energy consumption in decoration processes that are emission-free, ensuring a more responsible packaging solution.
Consumer benefits:
The packaging combines premium aesthetics with a strong focus on sustainability, enhancing the product while communicating the brand’s commitment to more responsible solutions. Varnishes and inks comply with EuPIA standards, and the hot-stamping foil is free from toxic substances (SVHC), protecting both consumers and the environment.
Communication highlights:
This tube engages consumers, often high-spending and accustomed to luxury brands, by clearly conveying the manufacturer’s commitment to environmental protection. Luxury becomes a vehicle for new sensitivities, where decorative excellence and sustainable materials coexist in responsible design.
