CXSA 2026 – Session Recording – OPINATOR

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As a proud Gold Sponsor of the 15th Annual Customer Experience Strategies Summit of 2025 in Toronto, we had the opportunity to connect with CX leaders and build meaningful connections.

David Solana’s session was one for the records! He unpacked where CX measurement really comes from, why it got stuck, and what a modern program actually looks like. One that is embedded in the customer journey, designed for real-time action, and built to deliver business results instead of sitting in a report.

Key takeaways:

  • The surprising origin of CX measurement and why it still shapes (and limits) what we do today.
  • What needs to change to move from static, periodic feedback to continuous, actionable signals.
  • Practical approaches to rebuild your CX program for speed, relevance, and real impact.

Don’t hesitate to watch the full recording of the session – it’s now available!

Complete the form and access to the full recording of this session for free:

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mroldan@opinator.com