Agentic AI meets DOOH creativity at the 2nd IDOOH Conference. On November 10, Displayce takes the stage in Düsseldorf to show how AI agents are changing the way DOOH campaigns are planned, and why that leaves more room for creative ideas. Come and meet us there.
About the IDOOH Conference
Organised by IDOOH, the Institute for Digital Out of Home Media, the IDOOH Conference brings the DOOH industry together around one theme this year: new perspectives on the diversity of DOOH, from sustainability and international models to AI and measurability. The day ends with the DOOH Creative Challenge 2026 awards in the early evening.
Programme · moderated by Frank Puscher
- 14:00–14:15 | Welcome from IDOOH (Frank Goldberg and Nadia Abou-El-Ela)
- 14:15–14:35 | Sustainability: Greencashing, when sustainability drives profit (Kerrin Löhe, BAM! Bock auf Morgen)
- 14:45–15:05 | Market research: MOVE, a comprehensive OOH currency from Australia (Gunnar Ritzmann, Executive Channel Deutschland)
- 15:05–15:25 | Tech: Green Signage LED, The Lighthouse St. Pauli in Hamburg (Thomas Klem, Innlights)
- 15:25–15:50 | Break
- 15:50–16:10 | Programmatic: How Agentic AI Makes Room for Creativity in DOOH (Stefan B. Müller, Displayce)
- 16:10–16:30 | Creative: AI-powered creation without losing control (Marcus Veigel, Cynapsis Interactive)
- 16:30–17:00 | Break
- 17:00–19:00 | DOOH Creative Challenge 2026 award show with audience vote (Hartwig Keuntje, Philipp und Keuntje, and Frank Puscher)
- From 19:00 | Get-together with food, drinks and networking
Our session: How Agentic AI Makes Room for Creativity in DOOH
Stefan B. Müller, Regional Sales Director DACH, Displayce
20-minute slot: a 15-minute talk followed by a live Q&A, moderated by Frank Puscher. Session time: 15:50 to 16:10.
Discover how Agentic AI is transforming DOOH planning and creating more room for creativity. Drawing on Displayce’s approach and real-world case studies, this session explores how contextual data can help deliver more relevant and impactful campaigns.
What to expect
- How Agentic AI is transforming DOOH planning, from briefing to strategy
- An inside look at Displayce’s Agentic DOOH Suite
- Time saved by AI agents means more room for creativity
- The creative and contextual potential of DOOH: event, weather, flight and real-time data triggers
- Real-world case studies
How to get there?
The IDOOH Conference takes place at Place to Be | Forty Four, on the 9th floor of Rolandstraße 44, 40476 Düsseldorf. Take the lifts on the right side of the entrance hall. Parking: Q-Park Kaiserpark, Kaiserswerther Str. 26, about 10–15 minutes’ walk. To find out more about registration, please contact IDOOH directly.
How to meet us?
Displayce is a programmatic DOOH platform. We help agencies and brands plan and activate out of home campaigns, using data and agentic AI to reach people at the right place and the right moment.
