Article
September 8, 2024
The strategic partnership will leverage 1MILLION’s brand and artist IP in initiating collaborations on a global scale
(From left to right) Yeowook Yoon and Minja Kim, co-CEOs of 1MILLION, and James Choi, Senior Vice President and Partner of FleishmanHillard Korea
FleishmanHillard Korea, a leading global communications consulting firm, announced today it has signed a partnership with 1MILLION, a global lifestyle dance company, to collaborate on 1MILLION’s brand licensing and intellectual property (IP) initiatives.
1MILLION operates the largest dance YouTube channel in Korea, boasting over 26 million subscribers, and is beloved by dancers and K-pop fans worldwide. Its significant influence over Gen Z and millennials has led many global brands to seek out creative collaborations with 1MILLION over the years.
Combined with FleishmanHillard Korea’s strategic expertise and business network, this partnership aims to bolster 1MILLION’s global expansion as FleishmanHillard seeks out innovative business opportunities for its network clients and partners leveraging 1MILLION’s brand and artist IP.
Minja Kim, co-CEO of 1MILLION, said, “FleishmanHillard is an ideal partner with a deep understanding of our brand vision, values and artists, which helps us preserve our unique identity. Their expertise and strategic approach were key factors in forming this partnership.”
James Choi, Senior Vice President and Partner of FleishmanHillard Korea, added, “1MILLION embodies a compelling brand philosophy centered on spreading positive energy through dance. We are excited to support the global dissemination of their ‘INSPIRE MILLIONS’ mission to reach an even wider audience through this collaboration.”
FleishmanHillard currently provides brand and communication consulting services for 1MILLION and has successfully completed “Next Concept” artist branding project for its artists, including Lia Kim, Amy, Dohee, Debby, Redy and Harimu.
See what else is happening
You might also like
-
News
FleishmanHillard’s J.J. Carter Named President and CEO; John Saunders to Become Chairman
August 20, 2024
-
News
FleishmanHillard Hires Shameek Bose as Partner and Global Lead, Responsible Business and Global Impact
July 31, 2024
-
News
The Better World Campaign Appoints FleishmanHillard as Agency to Reinforce the UN’s Value to the United States
July 17, 2024
-
Events
FleishmanHillard Talks Creativity, Inclusion and Diversity at This Year’s Cannes Lions International Festival of Creativity
June 12, 2024
-
News
EU climate policy: The new borderlines?
May 27, 2024
-
News
FleishmanHillard Hires Apple PR’s Scott Radcliffe to Lead the Firm’s Global Cybersecurity Center of Excellence
May 14, 2024
-
Awards
FleishmanHillard Scores Big on North American SABRE Awards 2024 Shortlist
April 9, 2024
-
Awards
FleishmanHillard Nominated for Large Agency of the Year as PRovoke Media’s 2024 North American Agencies of the Year Awards Shortlist is Revealed
April 4, 2024
-
Awards
FleishmanHillard’s Della Sweetman Named as Creativity in PR Jury President for 2024 London International Awards
April 4, 2024
