Sabrina Rocca unveils commemorative artwork celebrating Grupo Covisian's expansion into the United States - Covisian

Internationally renowned artist Sabrina Rocca has revealed the details behind her latest artistic creation for Grupo Covisian: “Think Without Limits”. This piece symbolizes the remarkable growth of the company and its recent expansion into the U.S. market.

The new artwork establishes a significant connection to the company’s past, harking back to the first piece Sabrina Rocca created for the group in 2007. At that time, the artist depicted a vision of Times Square with the phrase “Think Without Limits” prominently featured—a message that proved prophetic, as 17 years later, Covisian has now established its presence in New York City.

“In that year, I met the management team, who were then young engineers, and I felt that the motto that best reflected the team’s ethos was: ‘Think Without Limits.’ So, almost in a visionary way, I decided to incorporate that very motto,” Sabrina recalls.

The artist highlights how this connection between past and present takes on special significance with Covisian’s recent expansion into the U.S.: “You can imagine my amazement and joy this year when I learned that Covisian had entered the U.S. market and opened its first headquarters in New York.”

The new piece integrates contemporary elements that reflect the company’s evolution while preserving the essence that has characterized the group since its inception. “I decided to revisit the motto ‘Think Without Limits’ and incorporate it into this year’s work, adding two new elements: Smile.CX, the software suite that enabled the group’s entry into the U.S. market, and the human element, which has always been the cornerstone of the company,” the artist explains.

Sabrina concludes with a hopeful message for the company’s future: “I hope this piece inspires you and stays with you throughout the year, encouraging you to think without limits. I also wish you success in achieving your dreams.”

The artwork will remain on display at Grupo Covisian’s facilities as a symbol of the company’s ongoing growth and innovative vision.