2025 Marketing Trends - TLC Worldwide North America

Move over Black Friday and Cyber Monday—Travel Tuesday is carving out its place as a pivotal moment in the holiday shopping season. Emerging in recent years as a dedicated day for travel deals, this trend has seen explosive growth, with Google searches for “Travel Tuesday” increasing fivefold in just two years.

By embracing gamification, brands not only enhance customer engagement but also build a robust database for future marketing endeavors. It’s a win-win strategy that delights customers and drives business growth in an increasingly competitive landscape.

As the new year begins, millions of people set ambitious resolutions, hoping to make positive changes in their lives. Unfortunately, the statistics around New Year’s resolutions aren’t very encouraging.

Surprise and Delight Marketing can create positive emotional experiences that strengthen your brand’s relationship and builds customer loyalty, setting you apart from the competition. Whether through surprise gifts, exclusive access, or personalized communication, the key to success is authenticity and a deep understanding of your customers’ needs and desires.

Most quick-service-restaurants now have a loyalty program, with popularity only rising. QSR brands must go beyond their product itself and offer more in return for customers’ loyalty. But what is causing the failure of these programs? Get comfortable and discover the rise and fall of restaurant loyalty programs, and how you can overcome the challenges of engagement drop off and retention loss.

The soda industry has long been dominated by two titans: Coca-Cola and Pepsi. However, recent developments have shaken up the landscape.