Comunicato Stampa: TLC Worldwide UK

Compatibilità

Salva(0)

The UK’s favourite beans, tins and table sauces brand, Heinz, wanted to bring some joy to the nation this summer, in the midst of a tough year. The Free Dayz Out competition is the latest activity from Heinz to help support families.

THOUSANDS OF PARTICIPATING VENUES ACROSS THE UK

FREE DAYZ OUT ENJOYED BY FAMILIES

How TLC offered rewards to the Heinz audience

Our National Network

This Campaign was supported by our National Activities Network.

The network is made of thousands of venues, and associations across the whole UK, giving access to venues from any location.

Venues include bowling, go-karting, museums, national gardens, theme parks, paintballing, animal parks, aquariums, or one of many more.

Tell us about the Free Dayz Out campaign

TLC was tasked with helping Heinz to support families during the summer of 2023. In a tough year financially, Heinz wanted to help families during the school holidays.

By offering Free Dayz Out tickets, they could appeal to their consumer-base of families, and support their summer activities. Whether their interests lay in art, culture, adventure or amusement parks, this cmapign was created to allow adults and children alike to get outside and enjoy their summers.

The Free Dayz Out campaign aimed to encourage people to explore the nation and try something new last summer. Delivered by TLC Worldwide’s National Activities Network, customers could choose from thousands of venues and a huge variety of activity types.

From our National Activities Network, one free ticket per group was rewarded to customers, per every single tin of beans, soup, or bottle of sauce.

This solidified Heinz as the nation’s favourite for sauces and tins. The social media reaction was overwhelmingly positive and families loved their Dayz Out!

Results available upon request: lets.talk@tlcworldwide.com