Hackett London, one of the brands of the global fashion group AWWG, embarks on a captivating journey with its Spring-Summer 2024 campaign. This campaign artfully merges the quintessential British essence of the Hackett style with the lively spirit and sun-kissed landscapes of Seville, Spain.
Formula I World Champion Jenson Button rejoins forces with celebrated British actor Matthew Goode for an Andalusian adventure that captures the soul of Hackett London’s latest collection. Curiosity and a love for adventure define the Hackett man, and this campaign reflects those qualities against the picturesque backdrop of Seville, a historic city that boasts three UNESCO World Heritage sites and impeccable style.
Renowned photographer Tom Craig truly captures the essence of Jenson Button and Matthew Goode as they navigate the cultural tapestry of Seville in a campaign artfully orchestrated by the agency Dentsu Creative Spain. The campaign unfolds like a visual diary, portraying the duo making a grand entrance at an iconic Sevillian hotel in a vintage car, engaging in a friendly match of croquet, savouring tapas at a local bar, and leisurely strolling in the breathtaking Plaza de España.
The Spring-Summer 2024 features a wide range of tactile fabrics, timeless hybrid essentials, and imaginative fabric blends that create modern looks polished with classic finesse. It boasts a palette of colours that begins from classic Hackett blues, greens and beige before it transforms to bright mandarin, seagrass, ash pink and Atlantic blue shades as the season progresses.
The season begins with essential transitional outerwear like versatile water-resistant technical jackets, and mid-layers such as a sophisticated shawl collar cardigan, and butter-soft suede gilets. As the days get warmer, lighter fabrics and brighter colours are introduced to carry you through the weather changes with comfort and style. New dashing blazers with options in check, windowpane, and herringbone patterns crafted with premium light fabrics like linen and wool-silk blends will become the centrepiece of any transitional wardrobe. For seasonal essentials that still manage to impress, the collection offers a range of melange herringbone overshirts, shirts and fine organic cotton polos and tees in classic blues and vibrant summery colours. The Spring-Summer collection adds a range of trousers crafted from premium cotton and linen textiles, in fine silhouettes, to offer a relaxed and refined style for any occasion.
Hackett London continues to push boundaries and redefine premium menswear by infusing the brand’s DNA into every aspect of this campaign. The Spring-Summer 2024 collection invites you to embrace the spirit of adventure and embark on a journey of discovery, along the Spanish landscape, where the allure of Seville merges seamlessly with the timeless style of the modern Hackett man.
