Digital games and videos as main markets in Spain
In Spain, digital gaming significantly contributes to the revenue generated through mobile payment technology, with nearly 57% of Spaniards admitting to engaging in mobile gaming last year. Projections indicate that Spanish users will invest €806 million in the gaming industry via DCB in 2023, a figure expected to rise to €1.188 billion by 2027.
Video content is also gaining popularity, driven by the creation and immediate consumption of immersive formats on social networks. It is estimated that Spanish users will spend €198 million on video content through DCB this year, increasing to €364 million by 2027.
Interestingly, spending on music is projected to grow from €69 million to €109 million over the next four years. In 2022 alone, 17 million Spaniards used audio streaming service platforms, with 5.2 million of them opting for premium subscriptions.
ePublishing and lifestyle: rising sectors
Turning our attention to the DCB lifestyle market in 2023, we find that it’s expected to be dominated by five European countries, accounting for a substantial 75% of its total volume. The annual growth rate in spending on mobile lifestyle services is projected to reach an impressive 21%, outpacing both the European average of 14% and the global average of 11%..
Let’s now shift our focus to the world of ePublishing. In the year 2023, it’s expected that the average Spanish user will dedicate around €13 per month to ePublishing, and this number is forecasted to rise significantly to €36 per month by 2027. Spain’s ePublishing sector is gearing up for substantial expansion, with a projected 21% increase in 2023, surpassing the previous year’s growth by four percentage points. The trend of mobile billing for digital editorial content is also on the upswing, with estimates indicating a surge from €155 million in 2023 to a substantial €435 million by 2027. When it comes to DCB-based spending on digital publications, Spain is positioned to shine, potentially outpacing other European nations, with the exception of the UK.
In recent years, Direct Carrier Billing (DCB) has expanded its reach into various industries, including ticketing. France led the way in 2022, commanding 59% of the total spending by European customers. Although still a relatively nascent sector, ticketing is exhibiting signs of robust growth.
Discover the full report in collaboration with Juniper Research here!
