In a strategic move to expand its horizon in the world of art, sports, and innovation, CUPRA has formed significant collaborations with leading influencers and celebrities.
Among them are Daniel Brühl, the charismatic actor; TV Boy, the appreciated urban artist for his vibrant social works; Marc ter Stegen, the acclaimed football goalkeeper; Alexia Putellas, a symbol of success in women’s football; J.A. Bayona, the internationally renowned director; Ansu Fati, the young football talent; and Lucas di Grassi, a pioneer in e-racing.
These partnerships represent a qualitative leap for CUPRA, introducing the brand into new creative and sporting areas. Daniel Brühl and Alexia Putellas embody excellence and refinement, key elements for CUPRA. TV Boy, through his art, brings a message of boldness and innovation, in line with the brand’s values. Marc ter Stegen and Ansu Fati represent determination and commitment to their passion, reflecting CUPRA’s support for sporting talent. J.A. Bayona’s cinematic vision adds a dimension of creativity and dynamism.
Joining the world of e-racing with Lucas di Grassi highlights CUPRA’s commitment to technological forefront and sustainability, pillars for a future where mobility and ecology harmoniously blend.
The synergy with iconic figures from various sectors not only strengthens CUPRA’s global presence but also emphasizes its aspiration to integrate fashion, dynamic lifestyle, sports, and innovation.
With these ambassadors by its side, CUPRA promises to exceed expectations and underscores its commitment to merging fashion with a dynamic and modern lifestyle.
