Audes Group for Brembo Corporate Pop-up Store

Are you a company looking to promote and sell your corporate collections to employees, perhaps creating exclusive capsule collections to sell within your HQ through pop-up stores reserved only for your staff?

Don’t know how to handle fiscal management, logistics, and pricing, and don’t have the time or resources to dedicate to this activity even though you’re interested in generating more engagement with your employees?

The Temporary Store, or Pop-up Store, is an increasingly popular trend in the retail world. These are temporary stores that often appear during specific events or festive seasons, offering a unique and engaging shopping experience, making the most of strategic locations and moments.

During the Santa Lucia festival, Brembo and Kilometro Rosso collaborated under Audes’s supervision to create a Pop-up Christmas Store. Audes took care of the collection for sale, the setup, and customer engagement, offering a unique experience. Customers could purchase gadgets and Christmas products for their loved ones, making the festival a special moment of sharing and bonding.

The study of the target audience, different price points, logistics organization, and visual merchandising made the success of this Pop-up Store possible.

But that’s not all: tailored online and offline promotional campaigns were carried out to ensure a large turnout throughout the day.