What does it take for a chief marketing officer to make the leap into the CEO role? And what career skills and experiences can prepare a CMO for the top job? At the 2021 CMO Summit, we were joined by two leaders who successfully made that transition from marketing leadership to the top corporate role: Michele Buck, board chair, president and CEO of The Hershey Company, and Mary Dillon, executive chair and former CEO of Ulta Beauty.
CMO as Chief Growth Officer
Michele Buck, president and CEO of Hershey, discusses how she thinks of the CMO as the chief growth officer.
The Marketer of the Future
Mary Dillon, executive chair and former CEO at Ulta Beauty, talks about the new skills and experiences needed to lead the marketing function of the future.
