Article
January 28, 2025
By Matthew Caldecutt
CES 2025 was a massive event, with more than 140,000 attendees traversing 2.1 million square feet of exhibit space to bear witness to countless product launches. The sheer number of press conferences, expo booths, press releases, online platforms and media interviews made it nearly impossible to identify the truly innovative products given the show’s overwhelming scale. The main takeaway of those that received the most mainstream attention was that products trumped software, especially products infused with AI that solved real-world problems attendees might have in their everyday lives.
Your AI Product Should Do a Couple of Things, and Do Them Exceedingly Well
The widespread enthusiasm for smart glasses was one example. Attendees had the unique opportunity to interact directly with them. This hands-on experience allowed users to truly understand and appreciate the potential benefits of AI-enhanced eyewear in their daily lives. The integration of AI capabilities, such as real-time transcription and language translation directly into augmented reality (AR) experiences, showcased the practical applications of this technology. Two standout smart glasses, as highlighted by Mashable, exemplified this shift, demonstrating how AI can seamlessly integrate into and enhance our everyday experiences.
While smart glasses garnered significant attention for this reason, other notable devices also addressed a range of daily tasks and needs. Wearable technology, such as wristbands, offered personalized fitness guidance. AI-powered wearables and home gyms further demonstrated how AI can optimize and provide valuable insights into regular routines. Furthermore, AI’s potential extended beyond wearables and into other areas of daily life. A seemingly ordinary kiosk utilized AI to provide users with new eyeglasses prescriptions, showcasing how AI can streamline and potentially improve even mundane tasks.
Differentiate Your AI Tech in a Crowded Environment
CES clearly remains a product showcase, highlighting the importance of physical presence and tangible solutions. While AI has dominated current discussions, it’s crucial to remember as you start thinking ahead to next year that consumers will need to interact with your product firsthand. And, if your product incorporates AI, which it likely will, it’s equally important to ensure it addresses specific, visible daily tasks efficiently and conveniently. A limited focus on a narrower range of AI tasks can yield more positive results than attempting to incorporate AI into every aspect of a product.
See what else is happening
You might also like
-
Expertise
The Global South Leading the Climate Agenda Amid Uncertainty
January 24, 2025
-
Expertise
Challenges Facing Europe and European Leaders at Davos 2025: Sustaining Green Progress in a Changing World
January 23, 2025
-
Expertise
Co-Creation with Influencers is Key to Unlocking Authenticity and Trust in 2025
January 23, 2025
-
Expertise
Trump Brings America-first Economics Back to Davos
January 22, 2025
-
Expertise
Adapting Communication Strategies During Trump 2.0
January 22, 2025
-
Expertise
Productive Constraint: How Japan is Leveraging AI to Overcome Limitations
January 21, 2025
-
ESG
Navigating Conflicting Demands to Advance Climate Action
January 20, 2025
-
Expertise
From Davos Man to Corporate Diplomat
January 17, 2025
-
Expertise
Preparing for Trump 2.0’s First Moves and the New Era in Washington
January 16, 2025
