Get Fit with Quaker Oats: Healthy Rewards for Consumers
Malaysia, Philippines, Singapore, 20 Jan 2025 – As we step into 2025, setting New Year’s resolutions has increasingly centered around mindfulness and wellness for everyone. The Quaker Oats Company is leading this wide shift with its new campaign. Through TLC APAC’s partnership with over 70 renowned health and wellness brands, Quaker is empowering consumers to embark on holistic wellness journeys with guaranteed rewards that promote healthier lifestyles.
Running until June 2025 in Malaysia and July 2025 in Singapore and the Philippines, the campaign offers a wide array of health-focused rewards, including:
- 1-for-1 healthy dining offers from brands like Jollibean and llaollao
- Trial yoga sessions with Yogaia
- Exclusive fitness passes with Fitness First
- Half-priced beauty treatments (offers vary by country)
Simple Steps to Wellness
Joining the Quaker Fit Club and getting rewarded is effortless. Simply purchase any participating Quaker product from the nearest store or supermarket, scan the QR code, and upload their receipt. Customers then get to unlock their choice of reward (while stocks last). With guaranteed rewards tailored to every interest, everyone takes a step toward a healthier, more mindful 2025.
Creating Impact with TLC Worldwide
This campaign is powered by TLC Worldwide, a global experiential agency specializing in amplifying brands’ campaigns or loyalty programs through rewarding experiences. By seamlessly integrating meaningful rewards into the consumer journey, the agency improves brand engagement, customer satisfaction, and delivers impactful ROI for companies like Quaker.
“We focus on creating campaigns that not only achieve brand goals but also deliver an exceptional consumer journey,” said Geran Guerrero, Managing Partner of TLC APAC. “What better way to start the year than with rewards that make healthy living enjoyable? By partnering with top wellness brands, we’re providing Quaker’s customers an experience they’ll genuinely appreciate.”
Meeting Consumer Expectations for Wellness
As wellness trends continue to grow, research reveals that over 70% of consumers are willing to pay a premium for health and wellness products, while there was a 30% rise in adoption of fitness and mindfulness platforms in 2024.
The Quaker Fit Club aligns perfectly with these trends, offering customers not only the health benefits of nutritious oats but also access to exciting rewards that make their wellness journeys even more enjoyable.
A Stellar Lineup of Partners
For six months, the campaign features an array of reward partners across fitness, health, beauty and more. Highlights include Adidas in Singapore, Fitness First in Malaysia, and Chris Sports Plus in the Philippines—along with other major wellness brands. From fitness passes to sporting gear and holistic experiences, the rewards are strategized to make every step of the wellness journey enjoyable.
Whether you’re embracing yoga, diving into fitness, or enjoying healthy dining, the Quaker Fit Club campaign ensures there’s something for everyone. For more details, visit:
Singapore: www.quakerfitclub.sg
Malaysia: www.quakerfitclub.my
Philippines: www.quakerfitrewards.com
The Quaker Oats Company
A global leader in healthy nutritious foods, Quaker inspires healthier living and innovation through wellness campaigns and high-quality food products.
About TLC Worldwide
TLC Worldwide helps brands create seamless and satisfying customer journeys that enhance engagement and drive loyalty. From amplifying campaigns to building consumer trust, the experiential agency ensures brands connect meaningfully with their audiences.
Planning a new campaign or program in the region? Connect with us at letstalk.apac@tlcworldwide.com for creative reward solutions or partnership opportunities.
