5 Proven Strategies to Reach New Audiences Where They Are
The following contribution is from a Lindedin post authored by On the stage which is the leading all-in-one platform for online ticketing, event marketing, merchandising, audience engagement, fundraising and more. Software Development New York, New York.
Finding new customers for your theater can be difficult, but reaching new audiences is key to your theater’s success.
You may be wondering: How can I attract new customers to my theaters? It’s easier than you think. On The Stage offers several proven strategies to help you reach and retain new customers.
Determine Your Audience-Related Goals
Determining your goals is the first step when you’re trying to reach new customers.
That means answering one simple question:
-Who are you trying to reach?
Your priority should be understanding your target demographic and creating marketing initiatives that appeal to them.
You should also consider customer segmentation if you want to reach more than one target demographic.
Why further segment your audience?
After looking at your data and researching your demographics, you’ll be able to create more personalized messages, which will make your audience members feel seen, leading to stronger connections and increased brand loyalty.
Plus, you’ll be able to discover new leads and identify what your audience members (and potential new customers) care about.
Some ways to segment your leads include separating them by:
– Buying behaviors
– Industries
– Interests
– General demographics
Once you’ve categorized your audience members into these groups, you can focus on creating targeted messages that feel personal and well-researched.
5 Proven Strategies to Reach New Audiences
Create incentives for new customers
People are much more likely to buy something for the first time if they receive a discount.
After all, most e-commerce businesses offer some sort of promotional code when a customer tries out their products for the first time.
It’s a low-risk, high-reward option that incentivizes patronage more regularly.
That said, be sure to create introductory offers that reward a customer for trying out your theater.
Some incentives to consider include:
– One-time ticket discounts for first-time buyers
– Free merchandise with the first purchase of a ticket or other product
– VIP access to exclusive products and services after a first purchase
– One-time promotional codes just for first-time buyers
– Discounts or access to special products for signing up for a digital newsletter
Partner with Community Businesses
Another way to tap into a variety of different demographics and get your theater’s work out into the community is to partner with businesses and other creatives in your area.
By partnering with a local business, you’re introduced to a new customer base and can offer discounts specifically to them.
The key here is to partner with a business with a similar customer base but who isn’t a direct competitor.
That way, you’ll be promoting your offering to people who are likely interested in the theater world but haven’t heard of you yet, and they don’t have to abandon another business to patronize yours. (You catch more flies with honey and all that…)
Remember that community-business partnerships should be a two-way street: they should be beneficial to the business that’s helping you, and to you as well.
Consider offering the business advertising space in your show’s program or digital advertising space on your show’s website.
Additionally, encourage your regular customers to visit that business. You are helping the structure of your community’s economy and creating a strong bond between you and another business that can help you exponentially in the future.
Improve Your Social Media Presence
In the digital age, there is no excuse for having a weak social media presence. In fact, social media is the easiest and cheapest way to attract new customers to your theater.
Some tips to improve your social media presence include:
– Create sponsored posts that reach the specific demographics you want to engage with.
– Always respond to comments, questions, and direct messages from curious followers and community members.
– Post content that appeals to the generations you want to try out your theater. This means short, snappy, and trendy content for Gen Z or longer-form video content and podcasts for Millennials.
– Make sure all of your social media channels are consistently branded and well-publicized on your show site, show programs, and other printable marketing materials.
– Enhance your theater’s website with engaging images, pertinent information, and an easy-to-access ticketing widget for seamless purchasing.
Encourage online referrals and reviews
Word-of-mouth marketing is an incredibly organic and helpful way to attract more customers to your theater. This type of marketing can range from customer referrals to online reviews.
For referrals, encourage your regular customers to talk about your theater and its offerings to the community.
This can mean inviting a new customer to a show, tagging people in your social media content, or encouraging people to attend one of your theater’s fundraising events.
What’s the best way to get more referrals?
– Offer a referral discount for both the regular customer and the new customer.
– When you give people a reason to talk about your theater, there will be greater motivation to act on it.
The referral process should also be simple – make sure you implement a system to actively ask for referrals from your customers.
Other referral ideas include a “buy one, get one free” promotion for existing customers or a “bring a friend” day for specific shows or events within your theater.
Another word-of-mouth marketing strategy is to grow your online review database
Think about it – how often do you turn to Google to learn about a business’s reputation through reviews before you visit?
Make sure you encourage your loyal customers to leave positive reviews, both in person and in your digital marketing efforts.
After all, reviews:
– Establish credibility
– Boost your community’s reputation
– Offer social proof of your offerings
– Differentiate your business from the competition
– Build customer loyalty
– Help you get important feedback
– Increase sales and revenue
If you do receive a bad review, which you likely will, be sure to respond directly to that customer and rectify the issue quickly.
After all, we all make mistakes, and it will help your reputation to handle the issue publicly rather than ignore it. Social proof, after all, is a powerful tool for lending credibility to your theater.
Live Streaming Options for Audiences
Digital live streaming options for your theater open up (literally) a whole world of new customers.
By offering live performances, you can:
Sell unlimited tickets – In fact, if you have a powerful server and the technical components to enable live streaming anywhere, you’ll sell ten times more tickets than a theater with live streaming options can.
Offer better value to families – You’ll help families save money while still giving them a night to remember.
Protect the safety of vulnerable patrons – We may be past the pandemic, but there are still patrons who are immunocompromised or have mobility issues. You’re creating greater accessibility by offering live streaming channels.
Allow people to attend from anywhere – You’re no longer limited to your city, town, or state. With live streaming, people across the country (and the world) can access your content.
How On The Stage Can Help
If you need help reaching customers, selling more tickets, fundraising, managing your box office, or anything else entirely related to your theatre, On The Stage can help. Discover the all-in-one ticketing software designed for performing arts and theatre management that gives thousands of organisations ticketing, box office, marketing, fundraising and reporting tools in one robust platform – for free.
On The Stage (OTS) combines a fully integrated set of theatre and performing arts tools and resources with everything you need to control your own operational and financial management, allowing you to focus on making great art.
Our all-in-one theatre software platform empowers directors, producers, box office managers and clients across educational theatre, community theatre, dance and professional arts programs of all sizes, performing arts centres, immersive experiences and everything in between. Book a custom demo today if you’re ready to elevate your theatre, find more customers and create beautiful art.
Mastering Target Audience Analysis: Proven Strategies Revealed
The following contribution is from the Contentoo portal which defines its activity like this: that content is king. Quality content is queen. We are Contentoo, a content creation platform that allows you to grow through content. We optimize content creation processes by combining technology and personalized service. Through an expert matchmaking process, personalized customer support, and a deep understanding of your audience, we guarantee consistent, high-quality results. And the author is Thomas van Til who is the Head of Marketing.
In summary
Whether you are a B2B service provider serving dozens of industries or a modest-sized B2C that has a very specific niche, you still have an ideal customer profile.
But creating the content and campaigns that generate those all-important connections isn’t easy. That’s where target audience analysis comes in.
Welcome to your complete guide to mastering target audience analysis
This handy tutorial isn’t just about understanding your audience; it’s about unlocking the potential to transform your marketing efforts into precise tools that produce impressive results.
Your target audience is more than just a demographic; it’s the heart of your marketing strategy
To connect, engage, and convert, you need to dig deeper into their preferences, habits, and pain points.
This guide will reveal proven strategies that go beyond superficial insights and offer you a deep understanding of your audience.
We’ll explore why target audience analysis is critical to your marketing efforts and how it can be leveraged for content creation, product development, and advertising campaigns.
By the end of this guide, you’ll be equipped with the knowledge and tools to improve your marketing strategy, captivate your audience, and drive your business to success.
So let’s not wait another moment. It’s time to discover how target audience analysis can revolutionize your marketing efforts
What is target audience analysis and why is it important?
Before we dive into the strategies and techniques, let’s address the crucial question: Why is target audience analysis important?
Imagine you’re a chef preparing a sumptuous meal for a group of guests.
You have a kitchen full of ingredients and a variety of recipes at your disposal. Your goal is to create a culinary masterpiece that will delight and satisfy the palates of your guests.
However, there’s a twist: you have no information about your guests’ dietary preferences, allergies, or tastes.
In this scenario, cooking is akin to marketing without careful target audience analysis. Without knowing your audience, you’re basically cooking blind.
You might create a dish that some guests like, but you’re also likely to prepare meals that don’t fit their tastes or dietary requirements.
To really impress your guests and ensure that everyone leaves the table happy, you need to gather information about their culinary preferences ahead of time.
This way, you can tailor your dishes to their tastes and create a dining experience that leaves a lasting impression.
What are the benefits of knowing your target audience?
Defining your target audience requires an investment of time, but the rewards are worth it.
Let’s explore some of the benefits.
You’ll significantly reduce your costs
Having a deep understanding of who you’re selling to means less waste and more time to spend connecting with a receptive audience on the channels they prefer, with the message that will capture their attention and imagination.
Effective segmentation translates into higher engagement, more conversions, and a better return on investment (ROI)
When your marketing messages reach your audience, they’re more likely to take the desired actions – whether that’s making a purchase, subscribing, or sharing your content.
Stay ahead of the competition
In today’s competitive landscape, staying ahead requires understanding your audience’s preferences and pain points better than your competitors. When you are the brand that truly “gets” your customers, you gain a significant advantage.
Improved Product Development
Understanding your audience allows you to tailor your products or services to their specific needs and desires.
This can lead to creating offerings that resonate more deeply with your target market, increasing the chances of success and customer satisfaction.
Improved Customer Relationships
Getting to know your audience on a personal level fosters stronger relationships. You can communicate with them in a way that seems genuine and relatable, which can build greater trust and loyalty.
Customers who feel understood are more likely to become brand advocates.
Considering that a staggering 92% of consumers trust word-of-mouth recommendations, this is definitely a goal worth pursuing.
More Effective Content Creation
Content marketing is a powerful tool, but it is only effective when it speaks directly to the interests and concerns of your audience.
Knowing your target audience allows you to create content that educates, entertains, or inspires them, increasing the likelihood that they will share it and generate engagement.
Better decision-making
When you clearly understand your audience, you can make more informed decisions across your organization.
This includes not only marketing, but also product development, pricing strategies, and even expansion plans.
You’ll have the data-backed insights to guide your choices, putting you in a good position to optimize the success of your campaigns.
Lower risk of mistakes
Marketing mistakes, such as tone-deaf ads or insensitive messaging like these embarrassing examples, can seriously damage your brand’s reputation.
Knowing your target audience helps you avoid these pitfalls by ensuring your communications are culturally and socially relevant.
Effective scaling
As your business grows, knowing your target audience becomes even more crucial. It allows you to identify new market segments or niches that align with your brand, making expansion more manageable and profitable.
Now let’s look at the different types of target audiences.
What is the difference between target audience and target market?
These two terms are frequently interchanged, but they have distinct meanings.
These distinctions may seem subtle, but they are crucial to creating effective marketing campaigns and strategies. Let’s explore these terms in detail.
Target Audience
