The Olympics have always been a showcase not only for sporting achievements, but also for design excellence. How will the medals for the next edition be made? Let’s look back at how Italy has contributed over the years to the creation of medals, creating iconic objects imprinted in the history of the Games.
A legacy of style
From medals to Olympic torches, Italian design has embellished several editions of the Games. We recall, for example, the torch of the Turin 2006 Winter Games, designed by Pininfarina, a masterpiece of elegance and innovation. And how can we not mention the medals of Cortina d’Ampezzo 1956, the result of the talent of sculptor Costantino Affer. The Turin 2006 medals, developed by Ottaviani International and the TOROC graphics team, led by Dario Quatrini, are also an example of how design can enhance the symbolic value of an award.
The Milan Cortina 2026 venue: sustainability and innovation
In view of the Milan Cortina 2026 Winter Games, attention to design remains high. One of the muntain hut of the Milan Cortina 2026 Foundation is an example of how sustainability can be integrated with aesthetics. The space was created using wood recovered from the Vaia storm of 2018, combining respect for the environment and Italian style.
The medals will be made with sustainable and recycled materials, in line with the sustainability goals of the Games. It is also a way to demonstrate that it is possible to create high-quality objects without harming the planet.
The design of the medals: a fascinating unknown
Anticipation is growing to discover the design of the Milan Cortina 2026 medals. Given the Italian tradition, it is reasonable to expect an object that knows how to combine aesthetics, innovation, and sustainability. The medals, in fact, are not only a prize for athletes, but also a symbol of the identity of the host country.
Milan Cortina 2026 represents an opportunity for Italy to show the world its excellence in Made in Italy design. A legacy that will not be limited to the Games, but that will continue to inspire future generations.
