Amazon has introduced a new AI-powered feature called ‘Interests’ that aims to revolutionize personalized shopping. The article, published on Amazon’s website, explains how this feature allows customers to create customized shopping prompts using natural language. The AI then continuously scans Amazon’s inventory to find matching products, notifying users about new items, restocks, and deals. Currently available to a limited number of US customers, ‘Interests’ utilizes large language models to translate user prompts into relevant product recommendations
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