Adobe announced plans to release a mobile version of its Firefly AI image generation tool for iOS and Android. The company also introduced new AI models, including Firefly Image Model 4 and Firefly Video Model. This move intensifies competition with OpenAI, which recently launched a popular image generation feature. Adobe aims to provide creatives with on-the-go AI assistance for tasks like brainstorming ad campaigns. The company emphasizes its commitment to generating commercially safe, hyper-realistic images and videos while blocking intellectual property infringement. Adobe is also partnering with competitors like OpenAI and Google
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